If you’re an associate attorney employed by a private partnership, you have two jobs instead of one. First, as a beginning lawyer, you need to gain knowledge and skills to effectively complete tasks to exceed the expectations of supervising partners as well as clients. Initially, you may believe this is the most important task-at-hand deserving all your time and energy. But if you’ve been working for a few years, you’ve probably noticed the ability to sell and acquire new business could be even more important to your long-term career trajectory.
This insight may come as a surprise to some and it certainly wasn’t discussed much in law school. It can be daunting, and maybe you’re feeling overwhelmed, if you had wanted to be a salesperson, you would have chosen a different career. But you chose to be a lawyer and you’ve done everything right so far to secure your future. You studied hard, got through law school, passed your exams with flying colors and figured partnership was just one more step in the process. But when you learn it’s not so simple, what do you do?
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