Editor’s Note: This is the first in a series of excerpts from Lothar Determann’s “California Privacy Law: Practical Guide and Commentary,” published by The Recorder and Law Journal Press. The book is a comprehensive guide for companies and their attorneys on risk prevention, response, litigation and proper navigation of federal and state privacy laws.
According to California’s “Shine the Light” law (Cal. Civ. Code § 1798.83), businesses must add language to their websites covering “Your Privacy Rights” or “Your California Privacy Rights,” and provide certain notices and information to consumers in California if the businesses disclose the consumers’ personal information to third parties for direct marketing purposes. Waivers of the Shine the Light law are unenforceable as against public policy.
Who and What Data Is Protected?
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