It’s easy for law firms to settle into the pattern of just giving their clients a fish. After all, they get paid per hour for those fishes. But Baker & McKenzie is trying a new approach: teach the client to fish.
That’s the idea behind training programs in two of the firm’s in-demand practice areas. The model recognizes that clients, under pressure to reduce outside legal spend, don’t want to pay Big Law rates for routine counsel but tests the theory that doling out some of that guidance for free can be a loss leader.
