In an appellate brief, how you word your headings and subheadings is very important. Because they appear in your table of contents, the justices will read them first. Then they will read them a second time when they go through your brief. You’ll make a good impression if the headings are readable, logical and as persuasive as possible.
Some headings, such as “Statement of Facts” and “Conclusion,” are simply informative, telling the justices which page each starts on. Others present an opportunity to do more.
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