Pokémon Go—the new free-to-play augmented-reality app—is capturing the nation’s attention, sending Niantic Inc.’s valuation soaring and players over cliffs, literally and figuratively.
Within the first week of its release, it had already garnered 21 million users in the United States alone. The location-based game has received praise for getting people out of the house and harsh criticism as a nuisance and for its role in accidents. The game raises a litany of legal questions—among them, whether players can hold the game developers at Niantic liable if they walk off cliffs, crash their cars, illegally cross the border or happen upon a land mine while trying to catch ‘em all.
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