Q: How do employers view LinkedIn Profiles versus résumés? What are their differences, and should they contain the same or different content?
A: It used to be that the résumé was the sole document that chronicled and encapsulated a professional’s career. But with the rise of technology and social media, legal professionals today are branding themselves in new ways, shapes and forms. One tool that has risen to prominence is LinkedIn, a social media networking website for professionals. A LinkedIn profile has become something of a professional must for those who wish to be in the online fray of the corporate globe. Given its proliferation and easy public access, employers, networkers and looky-loos often turn to the LinkedIn profile for the professional scoop on an individual. Its use in this regard has become so common in the corporate world that some people in industry verticals such as sales are substituting the tried-and-true résumé for the quick click of a link.
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