The American Lawyer | Research
By Bruce Love | December 10, 2021
Consumers of legal services—even of the most sophisticated type—are looking for easy-to-understand, straightforward communication.
By Dan Packel | December 7, 2021
Katherine Peters joined McKinsey & Co. as director of practice operations for strategy and corporate finance in 2016 after six years as CMO at Sullivan & Cromwell.
By Patrick Smith | December 6, 2021
Katherine D'Urso, based in New York, will lead the firm's global marketing and business development efforts.
The American Lawyer | Analysis
By Patrick Smith | December 2, 2021
"If people leave the industry, I'm not sure who will fill those roles," ALA executive director April Campbell said.
Daily Business Review | Analysis
By Dan Roe | November 23, 2021
Compensation hikes are wiping out savings on travel and in-office operations, but long-term savings are available to firms that aren't going back to the status quo.
The American Lawyer | Commentary
By Lavinia Calvert | November 23, 2021
"Many of us have had these ideas for five or 10 years," one chief client officer said. "The pandemic forced our executive management teams to finally execute on them."
The American Lawyer | Analysis
By Patrick Smith | November 15, 2021
Law firms created a glut of content in the pandemic, but too much content, or content that isn't utilized properly, can have a detrimental effect.
The American Lawyer | Analysis
By Dan Roe | October 14, 2021
"It wouldn't be wise to make decisions about growth based on current market thinking because it's going to change," Sidley Austin restructuring partner Tom Califano said.
By Dylan Jackson | October 7, 2021
Law firms including Milbank and Hogan Lovells have launched slickly produced podcasts as a way to reach new and younger audiences.
The American Lawyer | Analysis
By Justin Henry | September 29, 2021
"We are seeing firms significantly invest in their marketing and business development, and those are the firms that are going to get a head start and have an advantage," one industry watcher said.
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