Amanda Sexton

February 26, 2021 | New Jersey Law Journal

Once a potential client has been to your site, how do you keep them engaged and move them along the sales funnel? Paid advertising can give your marketing that extra nudge toward success.

By Amanda Sexton

9 minute read

February 04, 2021 | New Jersey Law Journal

Taking the time to understand how potential clients are using your website and what they need to take the next steps to convert may mean more adjustments—but it will also mean more new clients.

By Amanda Sexton

10 minute read

September 25, 2020 | New Jersey Law Journal

If you're feeling drained or unsure what the next year will bring, try doing something optimistic and strategic. Try working on your 2021 budget.

By Amanda Sexton

8 minute read

July 17, 2020 | New Jersey Law Journal

In conversation after conversation in recent weeks, I've found a similar theme popping up—those who want to do more at their law firms but simply don't know where to start.

By Amanda Sexton

10 minute read

June 15, 2020 | New Jersey Law Journal

Both law firms and lawyers need to develop a clear personality and values to have truly meaningful interactions. Authentic is going to win over generic every time.

By Amanda Sexton

7 minute read

April 17, 2020 | New Jersey Law Journal

In normal times, we market and use business development to build brand awareness, to target clients, to enhance relationships, etc. We can still do the majority of those things during a pandemic. They just require a different approach.

By Amanda Sexton

9 minute read

March 16, 2020 | New Jersey Law Journal

Give your content marketing some structure by investing time in setting objectives and tracking them. It may seem like a lot of work, but the payoff is worth it.

By Amanda Sexton

8 minute read

February 03, 2020 | New Jersey Law Journal

With the power to enhance your brand, build your network, and generate referrals, it's a goldmine of opportunity for the attorney who can spare five-to-10 minutes a day.

By Amanda Sexton

9 minute read

January 10, 2020 | New Jersey Law Journal

As we enter a new year—and a new decade—there are plenty of changes coming down the pike.

By Amanda Sexton

6 minute read

December 05, 2019 | New Jersey Law Journal

The best way to make the most of your marketing and business development initiatives? Track them, and adjust according to the data.

By Amanda Sexton

6 minute read