October 28, 2024 | New York Law Journal
Walking the AI Tightrope: Communicating Innovation Without Undermining Core ValuesLaw firms walk a tightrope when communicating about their use of artificial intelligence. On one hand, they need to signal to clients, employees and…
By Andrew Longstreth
5 minute read
February 13, 2024 | New York Law Journal
New Partners: Hone This Skill To Build Your Brand and BusinessIn this article, Andrew Longstreth of Infinite Global discusses one of the most valuable skills for new partners to develop that should not be overlooked: storytelling.
By Andrew Longstreth
7 minute read
August 22, 2023 | New York Law Journal
Prepare to Communicate More Law Firm Leadership TransitionsSince the pandemic, turnover in the leadership ranks of major law firms has been increasing. Transitions can cause anxiety and uncertainty—especially if firms don't have a clear and consistent messaging. With a good plan, however, firms can use transitions as a way to re-tell their story.
By Jamie Diaferia and Andrew Longstreth
7 minute read
April 12, 2022 | New York Law Journal
The Social Media Move That Rewards Subject-Matter ExpertiseSure, Twitter can be a mosh pit of noise and misinformation at times. But it's also the platform that journalists prefer—77% of reporters in a recent Muck Rack survey said it was the most valuable platform.
By Andrew Longstreth and Shannon Dempsey
6 minute read
June 24, 2021 | New York Law Journal
Ten Questions To Prepare for the New Rules of CommunicationThe authors of this article have noted a pattern of reoccurring communication challenges that are full of nuances and potential landmines. But knowing the right questions to ask is critical for being as prepared as possible.
By Andrew Longstreth and Yvonnie Phan
7 minute read
August 19, 2020 | New York Law Journal
Effective Communication Key to Mitigating COVID-19 Employment Litigation RisksAs the pandemic continues to confront employers with myriad challenges, like new shutdown orders and school closings, lawsuits will likely keep surging, writes Zach Olsen and Andrew Longstreth in their Law Firm Management column.
By Zach Olsen and Andrew Longstreth
8 minute read
February 26, 2020 | New York Law Journal
It's 2020. Does the Market Know Your Firm's Brand Story?Judging from conversations with law firm leaders, anxiety pervades the managing class. Their concerns have less to do with the acquisition of new business than the war for talent—at all levels, from first-year associates to senior partners.
By Jamie Diaferia and Andrew Longstreth
7 minute read
April 15, 2019 | New York Law Journal
A Newspaper Lawyer's Press Pass Through HistoryThe president's fake news-enemy-of-the-people rhetoric, a well-worn tool of authoritarian leaders, has clearly polluted American democracy. At the very least, it has shoved Americans deeper into their tribal corners.
By Andrew Longstreth
6 minute read
August 22, 2018 | New York Law Journal
Don't Ignore PR When Developing Legal Content StrategyIn another lifetime, when I was a legal reporter, I remember getting a slightly queasy feeling in my stomach when I noticed legal blogs sprouting wildly 15 years ago. While some were dry, others were lively and engaging. I saw the future and it was filled with more competition.
By Andrew Longstreth
7 minute read
June 15, 2017 | New York Law Journal
Recent Decisions Show Need to Revisit Your Litigation PR StrategyLaw Firm Management columnists Jamie Diaferia and Andrew Longstreth write: In our 24-7, live-tweeting, alternate-fact-saturated, Instagrammed, Snapchatted, Facebooking news environments, the narratives in the court of public opinion can be as influential as the narrative unfolding on the quiet side of the courthouse doors. Clients get the best results when their legal and PR teams work closely together with clear established lines of communication toward a common goal.
By Jamie Diaferia and Andrew Longstreth
21 minute read