Christine S Filip

April 07, 2003 | New Jersey Law Journal

By Christine S. Filip

6 minute read

May 04, 2006 | Law.com

The same theory that applies to looking for a mate can help you with your marketing: If you want clients of a particular type, it helps to hang out where they do. This doesn't mean knocking on front doors. As attorney and consultant Christine S. Filip tells us, the most direct path to marketing results is to attend industry association meetings and take a leadership role -- and then watch the referrals happen. If one industry area doesn't appeal, try a cross-industry group like a chamber of commerce.

By Christine S. Filip

4 minute read