Gina F Rubel

March 18, 2009 | Legaltech News

Twittering has obviously caught on, but can it be a valuable business tool for lawyers, or should tweets remain only between friends? Consultant Gina F. Rubel discusses the basics of Twitter, shares her own and others' opinions on Twitter for lawyers, and provides some online resources for more information.

By Gina F. Rubel

8 minute read

September 07, 2004 | Law.com

When it comes to snaring new business, today's solo and small firms often go head to head with larger firms that boast much larger marketing budgets. It's crucial to choose your marketing and promotional tactics wisely as you go up against the Big Dogs. The first line of offense: Identify target audiences and make sure your tactics will get heard loud and clear, whether in their homes or their places of business.

By Gina F. Rubel

11 minute read

August 05, 2009 | Law.com

Just recently, the issue about shorter law firm names came up in a listserv discussion hosted by the Legal Marketing Association. The interesting thing is that this issue has been coming up for years, notes consultant Gina F. Rubel. She says that most legal marketing experts believe firms should shorten their names -- as long as they do it strategically. She discusses some of the reasons why shortening a law firm name can be a good marketing move.

By Gina F. Rubel

4 minute read