Gina F Rubel

October 26, 2020 | Pro Mid Market

Too often, law firms approach the strategic budgeting process by making minor tweaks to the previous year's budget. 2020 brings a crystal-clear opportunity to wipe the slate clean and start fresh.

By Gina F. Rubel

6 minute read

October 05, 2020 | Pro Mid Market

As society finds its way among a transformed professional framework and upended business plans in a COVID-19 world, law firms must re-evaluate their plans for building intrinsic value. Strategic marketing budget management creates opportunities for growth that go beyond simply attaining the status quo to positioning law firms for long-term success.

By Gina F. Rubel

7 minute read

July 24, 2020 | Pro Mid Market

I have often asked attorneys if they have properly executed a will, in addition to trusts, advanced health care directives (living will), updated beneficiary designations or power of attorney. Can you guess the most frequent answer? It's "no."

By Gina F. Rubel

6 minute read

February 24, 2020 | Pro Mid Market

While having policies and procedures in place to handle allegations of sexual harassment is necessary, leaders who say that prevention is better than cure offer guidance on creating a culture that does not tolerate harassment in the first place.

By Gina F. Rubel

5 minute read

January 27, 2020 | Pro Mid Market

Industry leaders offer tips on responding effectively to allegations of sexual harassment at law firms.

By Gina F. Rubel

7 minute read

September 16, 2019 | Pro Mid Market

When most lawyers think of the word "brand," we think of a visual image such as a logo, fonts, colors, and how an image will play out in various platforms. A law firm brand, however, is much more than its visual identity.

By Gina F. Rubel

6 minute read

May 16, 2018 | Pro Mid Market

In my many years of working with high profile cases and trial publicity, I have come across only a handful of lawyers who are exceptional at using the court of public opinion to influence the outcome of matters in the court of law. Like it or not, Michael Avenatti is one of them.

By Gina F. Rubel

11 minute read

May 16, 2018 | Pro Mid Market

In my many years of working with high profile cases and trial publicity, I have come across only a handful of lawyers who are exceptional at using the court of public opinion to influence the outcome of matters in the court of law. Like it or not, Michael Avenatti is one of them.

By Gina F. Rubel

11 minute read

May 04, 2018 | New York Law Journal

Since a law firm's most critical assets are its clients, who are the source of both today's business and tomorrow's referrals, attorneys are joining their clients and leveraging social media as an integral part of their business development efforts.

By Liz Cerasuolo, Stefanie Marrone and Gina F. Rubel

11 minute read

March 21, 2018 | Pro Mid Market

As lawyers, we pledge that fiduciary duty to our clients, to act in their best interests, to proceed prudently, to solve their complex problems and to help them avoid future issues. But who's taking care of the lawyers?

By Gina F. Rubel

14 minute read