John C Yates

October 03, 2013 | Daily Report Online

Many firms have mission statements. But how many of those firms use their mission statement to close new business? That is why nailing your mission statement is Super Rainmaking Secret No. 4.

By John C. Yates

5 minute read

October 10, 2013 | Daily Report Online

What can I do to encourage my prospect to become my client? You have a mission statement. You know the characteristics of your target prospect. Now you must take actions consistent with your objectives.

By John C. Yates and

6 minute read

September 12, 2013 | Daily Report Online

A good reputation is a magnet. Building a positive, quality and lasting reputation is the first secret to super rainmaking.

By John C. Yates

4 minute read

September 19, 2013 | Daily Report Online

Sell your highest quality service. Make sure you are directing your pitch to the right prospect. You will increase the likelihood that you will turn that prospect into a client. I learned the second secret to super rainmaking, selling only value-added, quality services, early in my career.

By John C. Yates

8 minute read