Lara Cupit

July 12, 2024 | The Recorder

"In a crisis, it's not just about identifying a leader who can step in, but also about managing the firm through the crisis," write Elizabeth Lampert and Lara Cupit.

By Elizabeth Lampert and Lara Cupit

5 minute read

December 06, 2023 | The Recorder

As the PR industry gears up for 2024, let's break with the tradition of waiting until year's end to share so we can be prepared at the start of the new year, write PR strategists Elizabeth Lampert and Lara Cupit.

By Elizabeth Lampert and Lara Cupit

5 minute read

August 25, 2023 | The Recorder

Blogs and articles serve as platforms for sharing valuable insights and play a significant role in attracting potential clients, establishing thought leadership, and ultimately bringing in business, according to Elizabeth Lampert and Lara Cupit of Elizabeth Lampert PR.

By Elizbeth Lampert and Lara Cupit

6 minute read

April 06, 2023 | The Recorder

PR strategists Elizabeth Lampert and Lara Cupit offer some tips for writing compelling, personable attorney bios.

By Elizabeth Lampert and Lara Cupit

6 minute read

November 11, 2022 | The Recorder

As the year draws to a close, PR strategists Elizabeth Lampert and Lara Cupit take a look at some legal PR predictions for 2023.

By Elizabeth Lampert and Lara Cupit

8 minute read

July 28, 2022 | The Recorder

Once you have your information and provide a clear recommendation, strategy and tactics will follow smoothly, says Elizabeth Lampert, a crisis and media communications strategist, and Lara Cupit, a PR professional.

By Elizabeth Lampert and Lara Cupit

5 minute read

January 14, 2022 | The Recorder

PR professionals should consider how to make the transition into the Metaverse and use tactics, include gamification features and ideas to make communication more exciting and engaging.

By Elizabeth Lampert and Lara Cupit

6 minute read

May 04, 2018 | New York Law Journal

Law firms need to consider a range of weather scenarios that could affect their operations, as well as their employees. And as with other types of crises, preparation for severe weather requires creating a PR crisis plan that covers protocols for communicating with the media, public and internal audiences is critical.

By Elizabeth Lampert and Lara Cupit

6 minute read

May 08, 2017 | New York Law Journal

Elizabeth Lampert and Lara Cupit of Elizabeth Lampert PR write: Businesses such as law firms that house highly sensitive data are now also at great risk of a data breach. Because of this rapidly increasing risk, it is becoming more important than ever to have a comprehensive plan that has been thoroughly tested.

By Elizabeth Lampert and Lara Cupit

14 minute read

June 07, 2013 | The Recorder

Analyzing firm communications and others' perceptions can bring shortcomings to light and help develop future strategies, explain Elizabeth Lampert and Lara Cupit.

By Elizabeth Lampert and Lara Cupit

5 minute read