April 02, 2021 | The Legal Intelligencer
The Winds of Change: The 2020 Effect on Juror PerspectivesIn our travels, we collected data that provides a glimpse into mindsets we may face on the other side of the COVID-19 pandemic.
By Melissa M. Gomez
9 minute read
June 11, 2020 | The Legal Intelligencer
Embracing the Uncertainty of the Post-COVID Jury TrialIn the past several months, COVID-19 has moved our cheese. What will our response be?
By Melissa M. Gomez
11 minute read
August 30, 2017 | The Legal Intelligencer
Keeping Up With the Modern Jury as a Corporate Litigant"Why can't they be like we were, perfect in every way? What's the matter with kids today?" —Lyrics from "Kids," Bye Bye Birdie soundtrack
By Melissa M. Gomez
21 minute read
November 21, 2013 | The Legal Intelligencer
The Trouble With Yes and No AnswersI have heard it said that there are only four good answers a witness can give in a deposition: "Yes," "No," "I don't know," and "I don't remember." I wholeheartedly disagree with this strategy.
By Melissa M. Gomez
5 minute read
November 14, 2012 | The Legal Intelligencer
Are You Looking Carefully Enough at Your Verdict Form?In jury trials, semantics can be critical, especially on the verdict form. A question that can be interpreted in multiple ways, as many can, can very easily be misinterpreted to the detriment of your case.
By Melissa M. Gomez
1 minute read
October 27, 2011 | The Legal Intelligencer
How Much Does Home Field Advantage Really Matter?Unfortunately, the answer to this broad-based question requires the answer that is most unpopular when given by jury consultant.
By Melissa M. Gomez
1 minute read
October 29, 2009 | The Legal Intelligencer
Do Jurors Really Need to Like Your Witnesses?Don't get me wrong, it definitely helps, but is it possible that we have overstated the importance of witnesses being likable?
By Melissa M. Gomez, Ph.D.
1 minute read
July 27, 2010 | The Legal Intelligencer
Joining With the Visceral ResponseI was working with the plaintiff on a motorcycle accident death case. While the defendant's liability was pretty clear, we had a problem. The decedent's blood alcohol level was beyond the legal limit. My client, needless to say, was concerned. How could he get jurors to disregard or not focus on the blood alcohol level when telling the story of what happened? My answer: "You can't."
By By Melissa M. Gomez
1 minute read
November 12, 2009 | The Legal Intelligencer
To Search or Not to Search: Jury Selection in the Internet AgeI recently had the honor of being part of a discussion panel at the University of Pennsylvania's Inn of Court. The question of the evening was whether it is practical, proper and feasible to perform Internet searches on juror names to collect information for jury selection.
By Melissa M. Gomez
1 minute read
March 28, 2012 | The Legal Intelligencer
Yes, Jurors Do Care About Your Case ... EventuallyThe jurors arrive. Voices grumbling. Arms crossed. Scowls on faces. Minds searching for anything and everything they can say or do to get out of jury duty. These are the people who are making this decision that will so greatly impact your client? Yes, they are.
By Melissa M. Gomez
1 minute read
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