Melissa Rogo Rogozinski

October 23, 2024 | Law.com

How search is changing because of advanced AI systems, the complex algorithms that power them, the key SEO practices that still matter, and what these changes mean for B2B content marketing.

By Melissa "Rogo" Rogozinski

8 minute read

November 21, 2023 | Law.com

Part Two of a Two-Part Article A report on the September panel discussion sponsored by the Miami Dade Bar Association Law and Technology Committee, on AI and how to effectively use it in law firms.

By Melissa 'Rogo' Rogozinski and Steve Salkin

9 minute read

October 11, 2023 | Law.com

Standing still and waiting to take action wasn't easy, but the patience paid off. Now, I understand some of AI's limitations and ways to leverage it to propel marketing and sales activities.

By Melissa 'Rogo' Rogozinski

6 minute read

May 19, 2023 | Law.com

Understanding what AI is — and what it is not — helps to identify where it can be of value and what limitations it currently has. Not only will AI certainly impact your practice in the future, it already has.

By Melissa "Rogo" Rogozinski

7 minute read

May 01, 2023 | Legaltech News

Are AI tools going to erase the need for marketing experts and content writers in legaltech? The simple answer is no.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC

6 minute read

April 13, 2023 | Legaltech News

Five questions to ask—besides the usual considerations like interest rates, balance requirements, monthly charges, and other specific business needs—when zeroing in on the right financial institution for your legal tech startup.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC

4 minute read

March 14, 2023 | Legaltech News

It is important to conduct your own due diligence on the background of the founder and leadership team, their practical knowledge of the legal industry, marketing and sales resources employed and the message they are sending through their content and tech stack.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC

5 minute read

February 23, 2023 | Legaltech News

Pro-tips from legal marketing and sales executives for pre- and post-event marketing and sales strategies to help you get the most out of industry events you're attending this conference season.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC

6 minute read

December 05, 2022 | Legaltech News

At a time when legal tech startups need to work harder to prove themselves to investors, having the right team, timing, funding, growth strategies, and agility can make all the difference.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC

6 minute read

November 15, 2022 | Legaltech News

Legal technology investors are interested in the next big legal tech breakthrough, but want to invest in tech that has been expertly evaluated and likely to result in positive ROI.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC

5 minute read