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Melissa Rogo Rogozinski

Melissa Rogo Rogozinski

October 14, 2022 | Law.com

Recession Proofing Your Law Firm

Whatever term the economists use to describe the slowing pace of commerce, the real question is: how do you protect your law firm's revenue stream when economic pressures are causing current and prospective clients to tighten their budgets?

By Melissa 'Rogo' Rogozinski

5 minute read

September 27, 2022 | Legaltech News

How to Bearproof Legal Tech When Threats of Recession Loom

While the reality of a recession remains to be seen, legal tech companies should be preparing for an economic downturn by pursuing strategic marketing strategies that allow them to better connect with their customers.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC

5 minute read

August 11, 2022 | Law.com

6 Steps to a Successful Business Development Plan

Driving Growth Through Client Success and Thought Leadership Business development balances client success, competitive marketing and new acquisitions in order to sustain the firm's reputation as a high-quality service provider. It is the bridge between marketing and sales. Here are six steps to building a modern business development plan that is guaranteed to drive growth through client success and thought leadership.

By Melissa "Rogo" Rogozinski

6 minute read

July 26, 2022 | Legaltech News

How Your Client Success Team Can Support Sales: Client Retention and Revenue Growth

What happens when the deal is done, and the project is handed off to the client success team? Here are four ways your client success team can support retention and revenue growth after the sale has been made.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC

6 minute read

June 14, 2022 | Legaltech News

Data-Driven Marketing: Key Analytics & KPIs That Increase Sales

Regular analytics reporting from marketing channels, like your website, social media and email campaigns, should generate qualified leads to the funnel, fuel your sales team's pipeline and steer the deal-closing process. Here are six areas of marketing analytics that, with a proper growth strategy leading the way, should generate sales.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC and Minoo Razavi

8 minute read

May 24, 2022 | Legaltech News

Special Edition: How to Grow Your Business in a Recession

What is a recession, and are we really facing one? If so, what does it mean for law firms and legal technology companies in 2022?

By Melissa "Rogo" Rogozinski, RPC Strategies LLC

6 minute read

April 19, 2022 | Legaltech News

6 Ways to Leverage the Power of Process and Workflow in Sales

Is feeling like success in under 40 hours impossible? Here is a detailed list of best practices to help your team leverage the power of process and workflow in sales.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC

6 minute read

March 22, 2022 | Legaltech News

How to Use an SAP to Turn the Sales Process Into a Buying Process

It takes time and effort to conduct research, put it together and identify the prospect's pain points, but the return on investment is one of the surest ways to secure an appointment, engage new business and drive revenue.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC

6 minute read

February 15, 2022 | Legaltech News

Hunters vs. Farmers: Selling Legal Services in a Remote Environment

Sales professionals who have relied on existing business, become complacent with the status quo or realistically struggled on how to evolve through the pandemic can be retrained as HUNTERS with this process.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC

6 minute read

January 25, 2022 | Legaltech News

How to Reinvent Event ROI

Whether your events are virtual, in-person or a hybrid of both, this four-stage strategy should help legal technology and services companies reinvent their event ROI.

By Melissa "Rogo" Rogozinski, RPC Strategies LLC

6 minute read