October 14, 2022 | Law.com
Recession Proofing Your Law FirmWhatever term the economists use to describe the slowing pace of commerce, the real question is: how do you protect your law firm's revenue stream when economic pressures are causing current and prospective clients to tighten their budgets?
By Melissa 'Rogo' Rogozinski
5 minute read
September 27, 2022 | Legaltech News
How to Bearproof Legal Tech When Threats of Recession LoomWhile the reality of a recession remains to be seen, legal tech companies should be preparing for an economic downturn by pursuing strategic marketing strategies that allow them to better connect with their customers.
By Melissa "Rogo" Rogozinski, RPC Strategies LLC
5 minute read
August 11, 2022 | Law.com
6 Steps to a Successful Business Development PlanDriving Growth Through Client Success and Thought Leadership Business development balances client success, competitive marketing and new acquisitions in order to sustain the firm's reputation as a high-quality service provider. It is the bridge between marketing and sales. Here are six steps to building a modern business development plan that is guaranteed to drive growth through client success and thought leadership.
By Melissa "Rogo" Rogozinski
6 minute read
July 26, 2022 | Legaltech News
How Your Client Success Team Can Support Sales: Client Retention and Revenue GrowthWhat happens when the deal is done, and the project is handed off to the client success team? Here are four ways your client success team can support retention and revenue growth after the sale has been made.
By Melissa "Rogo" Rogozinski, RPC Strategies LLC
6 minute read
June 14, 2022 | Legaltech News
Data-Driven Marketing: Key Analytics & KPIs That Increase SalesRegular analytics reporting from marketing channels, like your website, social media and email campaigns, should generate qualified leads to the funnel, fuel your sales team's pipeline and steer the deal-closing process. Here are six areas of marketing analytics that, with a proper growth strategy leading the way, should generate sales.
By Melissa "Rogo" Rogozinski, RPC Strategies LLC and Minoo Razavi
8 minute read
May 24, 2022 | Legaltech News
Special Edition: How to Grow Your Business in a RecessionWhat is a recession, and are we really facing one? If so, what does it mean for law firms and legal technology companies in 2022?
By Melissa "Rogo" Rogozinski, RPC Strategies LLC
6 minute read
April 19, 2022 | Legaltech News
6 Ways to Leverage the Power of Process and Workflow in SalesIs feeling like success in under 40 hours impossible? Here is a detailed list of best practices to help your team leverage the power of process and workflow in sales.
By Melissa "Rogo" Rogozinski, RPC Strategies LLC
6 minute read
March 22, 2022 | Legaltech News
How to Use an SAP to Turn the Sales Process Into a Buying ProcessIt takes time and effort to conduct research, put it together and identify the prospect's pain points, but the return on investment is one of the surest ways to secure an appointment, engage new business and drive revenue.
By Melissa "Rogo" Rogozinski, RPC Strategies LLC
6 minute read
February 15, 2022 | Legaltech News
Hunters vs. Farmers: Selling Legal Services in a Remote EnvironmentSales professionals who have relied on existing business, become complacent with the status quo or realistically struggled on how to evolve through the pandemic can be retrained as HUNTERS with this process.
By Melissa "Rogo" Rogozinski, RPC Strategies LLC
6 minute read
January 25, 2022 | Legaltech News
How to Reinvent Event ROIWhether your events are virtual, in-person or a hybrid of both, this four-stage strategy should help legal technology and services companies reinvent their event ROI.
By Melissa "Rogo" Rogozinski, RPC Strategies LLC
6 minute read
Trending Stories