Richard S Levick

February 14, 2020 | Litigation Daily

'When I listen to the protesters who are now urging law students around the country to refuse to interview at Paul, Weiss unless it drops ExxonMobil as a client, I wonder if they understand the difference between a law firm and an NGO,' writes Richard Levick.

By Richard S. Levick, Esq.

6 minute read

November 04, 2019 | Pro Mid Market

For midsize law firms, "security" is a multifaceted challenge. After all, the toughest part of the midsize sales pitch is convincing clients that, despite smaller sizes and lesser resources, they are a "secure" alternative to Big Law.

By Richard S. Levick

7 minute read

January 22, 2019 | Pro Mid Market

All solutions as to the best ways to integrate must be as driven by client interest as was the original decision to acquire or be acquired. It is not the only criterion, but it's a priority focus without which no combination of professionals should ever be considered.

By Richard S. Levick

5 minute read

November 18, 2002 | National Law Journal

Lessons for law firms from the way Andersen handled PR during its crisis.

By Richard S. Levick and Larry Smith

7 minute read

March 22, 2004 | National Law Journal

The media circuses surrounding Matha Stewart, Jeffrey Skilling, Kobe Bryant and other high-profile defendants are crucially instructive for all businesses with something to protect besides their legal rights — their brand.

By Richard S. Levick

8 minute read

August 11, 2003 | National Law Journal

More law firms are trying to figure out how much bang they're getting for their marketing bucks. However, trying to measure return on this investment is the wrong approach.

By Richard S. Levick and Larry Smith

8 minute read

March 19, 2007 | National Law Journal

How should you handle public outreach before and during a trial? Talk too much and you risk infuriating the judge. Avoid the media and you appear to have something to hide.

By Michael N. Levy and Richard S. Levick

12 minute read

October 28, 2002 | National Law Journal

A media campaign for a law firm merger is a long-term effort that begins when the union is still in the planning stage.

By Elizabeth Lampert and Richard S. Levick

9 minute read

June 03, 2002 | National Law Journal

Unlike print reporters, TV journalists are mostly interested in bad news. 10 tips for getting your message out on TV in a crisis.

By Richard S. Levick and Scott Sobel

9 minute read

March 20, 2007 | Corporate Counsel

Even just a few years ago, many litigators may not have given much thought to the role of public communications during litigation or the legal complexities surrounding that role. Today, however, the 24-hour news cycle and the effects of instant communications underscore the impact that any prominent legal activity can have on a corporation's reputation. As a result, corporate clients increasingly are demanding that outside counsel bring some PR capability to the table.

By Michael N. Levy and Richard S. Levick

11 minute read