Steven Andersen

April 21, 2021 | New York Law Journal

A clear law firm persona helps win business, recruit law students and attract lateral talent. Establishing a well-defined identity, however, is not easy to do. In his Law Firm Marketing column, Steven Andersen discusses the benefits of having a consolidated image—and how to to get one.

By Steven Andersen

6 minute read

April 29, 2020 | New York Law Journal

For many years, a significant volume of content work, from thought leadership to nominations, has been directed to outside contractors—most often former legal journalists and legal marketers. The pandemic will only accelerate that trend. But there are many more ways it will reshape the ways law firms use content to promote themselves.

By Steven Andersen

8 minute read

September 09, 2019 | New York Law Journal

In their Law Firm Marketing column, Jennifer King and Steven Andersen discuss marketing opportunities involving legal media outlets, awards, directories and events. They write that a little due diligence into the legitimacy of an organization goes a long way.

By Jennifer King and Steven Andersen

7 minute read

February 27, 2019 | New York Law Journal

In this Law Firm Management column, Steven Andersen provides some best practices to make the most of publishing opportunities while maximizing efficiency.

By Steven Andersen

8 minute read

October 29, 2018 | New York Law Journal

In this Law Firm Marketing column, Steven Andersen writes: Over the course of 25 years working in the media—most of that in the legal and professional services space—I've acquired a fair amount of specialized knowledge. But although it has never been listed on my resume, the most valuable skills I use were learned on a different sort of job, working in a hardware store in Minneapolis in the 1980s.

By Steven Andersen

9 minute read

April 24, 2018 | New York Law Journal

In this Law Firm Management column, Steven Andersen writes: Although there is tremendous upside in creating bespoke communications strategies using the full range of media services, there's now increased risk for confusion and competing agendas. For law firms and agencies alike, convergence presents the necessity to stretch—to quickly learn and adapt to new tools and strategies, and to reshape their relationships.

By Steven Andersen

7 minute read

December 21, 2017 | New York Law Journal

Law Firm Management columnists Steven Andersen and Jamie Diaferia write: Applying the tactics and techniques that work for boutiques to small groups within big firms can yield similar results: more effective brand elevation and more meaningful relationships with the media.

By Steven Andersen and Jamie Diaferia

6 minute read

October 20, 2017 | New York Law Journal

In this Law Firm Management column, Steven Andersen shares observations from his recent jury service, providing a perspective to litigators on what goes on in the jury room, even if the stakes of the case are low.

By Steven Andersen

17 minute read

April 21, 2017 | New York Law Journal

Law Firm Management columnists Steven Andersen and Andrew Longstreth write that real identities, including those of lawyers or firms, lend credence to spurious sites and help trick search engines, social media users and media monitoring services into driving traffic. Fortunately, most fake news sites that affect lawyers receive minimal views—but you should still stay on your toes.

By Steven Andersen and Andrew Longstreth

16 minute read

April 29, 2012 | Corporate Counsel

DOJ showed inexperience in Catch-22 string, but won't back down on future enforcement

By Steven Andersen

16 minute read