West

February 06, 2014 | New Jersey Law Journal

Show appreciation to those who refer business to you. In marketing, as in life, you have to give in order to get.

By Stacy West Clark

5 minute read

January 28, 2014 | The Legal Intelligencer

A powerful radio station seems to be overtaking the airwaves and brainwaves. The name of the station is WIIFM. The call letters translate into "what's in it for me" and all of us are listening to it 24/7. I am not saying that this is a bad thing—just that it is a reality and one that lawyers have to accept to properly market their services.

By Stacy West Clark

5 minute read

November 26, 2013 | The Legal Intelligencer

Lately, I have been meeting with lots of lawyers who fall into two categories. First, those that have come out of senior legal positions within the government and therefore have no clients, and second, midlevel partners who have toiled for firm clients and have very little origination on their own.

By Stacy West Clark

6 minute read

July 23, 2013 | The Legal Intelligencer

There are hundreds of articles providing advice on how to market your law practice successfully. Heck, I have written a barrel full of them. The key for any lawyer is to find out what works for them — whether it is an activity, a mindset, or an exercise (and I don't mean cardio).

By Stacy West Clark

5 minute read

January 29, 2013 | The Legal Intelligencer

For lawyers who depend on referrals from other lawyers to build their practice, I have news for you. There are marketing activities you need to do offline and online that can make this happen.

By Stacy West Clark

5 minute read

December 22, 2011 | Texas Lawyer

Each year at holiday time, I like to give the legal community a present. In years past, it has been top tips from leading marketing consultants around the country. This year, I decided to do something different.

By Stacy West Clark

8 minute read

October 17, 2011 | The Legal Intelligencer

Your firm is putting pressure on you to bring in business. You want to bring in business but the idea of asking for work literally terrifies you or flat out does not agree with you.

By Stacy West Clark

6 minute read

December 20, 2012 | New Jersey Law Journal

The author reaches out to some real giants in the land of law firm marketing, for their best advice on how to grow revenues in 2013.

By Stacy West Clark

7 minute read

August 20, 2009 | Legaltech News

You have poured dollars and time into creating an informative and client-friendly site. Now what? How do you drive traffic to your site? According to consultants Stacy West Clark and Jason P. Lisi, there are definite tricks of the trade, both online and off, that need to be applied.

By Stacy West Clark And Jason P. Lisi

9 minute read

February 24, 2012 | Texas Lawyer

The words "marketing committee" have never, in my experience, made anyone smile. In most firms, they are viewed largely, on the one hand, as a necessity and, on the other, a waste of attorney time. For the most part, I would agree. There are some exceptions. Some firms I work with have brilliant committees that actually advance their firms' marketing objectives.

By Stacy West Clark

6 minute read