Zach Olsen

April 25, 2016 | Legaltech News

Many firms are taking the necessary steps to protect and insure themselves, but far too many still fall short and are open to abuse.

By Zach Olsen, Infinite Spada

16 minute read

May 10, 2013 | The Recorder

Improving your visibility in the media and on the Internet can increase business and build credentials, explain Zach Olsen and Sophie Cikovsky of Infinite Public Relations.

By Zach Olsen and Sophie Cikovsky

7 minute read

July 26, 2013 | New Jersey Law Journal

Do your own PR. How to create an online presence for yourself and build a media resume.

By Zach Olsen and Sophie Cikovsky

7 minute read

May 16, 2013 | Law.com

Whether your end goal is to advance your career within your existing firm, transition to a new one, or become more well known in your field of expertise, building a media resume will help you stay competitive and requires less effort than you might think, say PR experts Zach Olsen and Sophie Cikovsky, who offer a guide for getting your voice heard.

By Zach Olsen and Sophie Cikovsky

7 minute read

July 11, 2013 | The Legal Intelligencer

It is no secret how much work is involved in succeeding in the legal profession. Making partner takes years and years and once you have made it ... well, some say the process is like a pie-eating contest where the prize is more pie.

By Zach Olsen and Sophie Cikovsky

7 minute read

February 04, 2013 | New York Law Journal

Jamie Diaferia and Zach Olsen of Infinite Public Relations write: Successful law firms are employing new and creative PR strategies that identify and attract new business opportunities, as well as help attract, retain and develop new partners; plan for and execute timely succession within the firm; and help associates develop into partners that are dynamic, effective spokespeople.

By Jamie Diaferia and Zach Olsen

8 minute read

March 14, 2011 | The Recorder

Before you begin to blog your way out of business, don't forget about traditional networking, advises Zach Olsen of Infinite Public Relations.

By Zach Olsen

8 minute read

March 16, 2011 | Legaltech News

For anyone charged with bringing in and maintaining their own book of business, no amount of online spouting or social networking will secure or maintain your business if it's not supported with a foundation of old-fashioned, face-to-face interaction. Consultant Zach Olsen warns of the dangers of Twitter tunnel syndrome -- and blogging your way out of business.

By Zach Olsen

8 minute read