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Law.com

UTMs: Taking Your Social Media Analysis to the Next Level

In the fast-paced world of digital marketing, every click, share and engagement counts. However, tracking the effectiveness of your social media efforts on a more granular level can be difficult.
4 minute read

Litigation Daily

Three Steps for Building Great Relationships with In-House Counsel

Legal podcasters Stacy Bratcher and M.C. Sungaila draw from interviews with dozens of in-house attorneys to offer up these tips for outside counsel.
7 minute read

Legaltech News

4 Ways Judges Can Start Tackling Deepfake Authenticity Challenges

In a new paper from the University of Chicago Legal Forum, a panel of judges, legal scholars and technologists offer step-by-step guidelines for judges to tackle an influx of deepfakes into courts—along with potential pitches for Federal Evidence Rule changes.
7 minute read

Law.com

The Eight Things Journalists Love and Why They Matter

Knowing how to present your article idea, pitch or press release to a journalist is the key to transforming your news into a headline. Whether you're aiming for coverage in print, online or on TV, understanding what journalists are looking for can dramatically increase your chances of getting media coverage.
13 minute read

Law.com

Turning Business Development Plans Into Reality

This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.
7 minute read

Law.com

Tips for Complying with ABA and State Rules On Attorney Advertising

If legal marketing professionals are looking for the absolutely clear and consistent rules about attorney advertising that every firm can or should follow, know that the search is futile because the states not only modified the rules but called them by other names including codes, guidelines, standards, oaths, principles, pillars or tenets.
6 minute read

New York Law Journal

The Golden Rule Revisited: Treating Clients How They Want To Be Treated

"Instead of projecting your preferences onto your clients, the key to successful marketing, especially when it comes to thought leadership and PR, lies in understanding and catering to their specific needs and desires."
4 minute read

Litigation Daily

NITA Gears Up For Fourth 'Women In Trial' Program in Chicago

Faculty member Allison Rocker of Baker McKenzie and past participant Markiana Julceus of Lowenstein Sandler give a rundown of the trial training program developed specifically for women.
5 minute read

Law.com

Risks and Ad Fraud Protection In Digital Advertising

The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
8 minute read

Law.com

Elevate Your Thought Leadership: Strategies for Impactful Influence

Proving your status as an influencer in your industry is the most effective way to stand out in a crowded market. Thought leadership is not a destination but rather a journey of constant evolution and contribution to the collective knowledge of your industry.
4 minute read

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More from ALM

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Legal Speak is a weekly podcast that makes sense of what’s happening in the legal industry.

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