Law Offices of Gary Martin Hays & Associates
P.C.
75 Ponce De Leon Ave NE Ste 101
Atlanta,
GA 30308(470) 294-1674
www.garymartinhays.com
By Wayne Pollock | August 31, 2017
In my last column, I shared with you five things I hate about public statements made by attorneys or their clients about ongoing litigation. I told you I hate when attorneys or clients don't even bother to make one. I said I hate when such statements say nothing of substance. I told you I hate when statements are too long. I said I hate when statements do not "tee up" legal arguments. And finally, I explained that I hate when statements are in "legalese."
By Meg Charendoff | August 30, 2017
We pulled into the parking lot at the Homewood Suites in Pinehurst, North Carolina, Monday morning just before 5:30 a.m. It was still dark, as it had been the entire eight-hour drive down I-95 from suburban Philadelphia, but the sunrise was in about an hour. We didn't have a room at the hotel. Like every other one in the vicinity, it was sold out, full of travelers all with the same purpose—to see Eclipse 2017. So we headed for the shadiest and most remote part of the parking lot, cut the engine, reclined our seats and almost instantly fell asleep.
By Alisha Marks Tischler, Schwartz Media Strategies | August 30, 2017
Law firms intent on branding themselves around their community, culture and clients are missing an opportunity to tap into a base of users that's 700 million strong—and growing.
By Jeffrey Sussman | August 29, 2017
Jeffrey Sussman writes: Too many attorneys do not let the world know of important cases they have won, of successful deals they have negotiated, or challenges to judicial decisions that may result in new precedents. Such accomplishments should be touted not just to the legal community, but also to spheres of influence that can enhance one's professional reputation.
By Commentary by Alisha Marks Tischler | August 29, 2017
Law firms intent on branding themselves around their community, culture and clients are missing an opportunity to tap into a base of users that's 700 million strong—and growing. Instagram's audience may skew younger, but the millennials of today are the clients (and employees) of tomorrow, making the platform fertile ground for building a brand online, writes Alisha Marks Tischler.
By Gina Passarella | August 25, 2017
The legal marketing community took issue with The American Lawyer's use of "nonlawyer" in a story. Here's why.
By Brenda Sapino Jeffreys | August 25, 2017
A Texas appeals court affirmed judgments that Cheryl and Ronald Hole violated Texas disciplinary rules by continuing to practice as Hole & Alvarez after Micaela Alvarez left the firm to become a federal judge.
By Jessica L. Mazzeo and Emily Griesing | August 24, 2017
Law firms, regardless of size, are usually composed of many departments, each responsible for contributing to the firm's success. Whether that is a single administrator who handles the marketing or a firm that has an entire department of people, the marketing side usually cannot function without the assistance of the legal side. When it comes to promoting your firm's success, or ensuring your lawyers are known thought leaders in their fields, your firm's marketing professionals become an integral part of your team. Creating brand awareness and reputation for the firm, as well as setting the framework for effective business development for each practice group is essential to your firm's success. However, this only happens when there is a productive and mutually respectful relationship between marketers and their lawyer colleagues. Establishing this dynamic can often be challenging until the marketer builds a rapport with your team of attorneys which, like any good relationship, takes time and requires an open line of communication.
By Helen Bertelli | August 23, 2017
In her Law Firms column, Helen Bertelli writes that while "Ready Player One" may be fiction, the virtual reality industry is not: it's projected to generate $30 billion in revenue by 2020; $150 billion if you count augmented reality. If that's not enough to keep VR on your radar, consider its potential to generate billable work, its use for marketing and its potential for use in the courtroom.
By Randy Evans and Shari Klevens | August 23, 2017
Professionalism is necessary so that the practice of law may continue to survive and thrive.
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