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Litigation Daily

Litigating Pesticide Bans and Restrictions for Defendants

David Schifrin and Melissa Baney of Hollingsworth write that introducing evidence of bans or restrictions risks creating unfair prejudice, confusing the jury and wasting time.
7 minute read

Law.com

5 Ways Small and Midsize Law Firms Can Win More Pitches (and Improve Realization Rates)

Smaller law firms can significantly increase their chances of competing with large "Goliaths" by bringing an industry focus, maximizing their digital footprint, building processes and systems around the pitch/proposal process, looking backwards for strengths, and engaging in social media.
9 minute read

Litigation Daily

Davis Polk and Legal Aid Society Team to Knock 15 Years Off Sex-Trafficking Survivor's Sentence

The firm spent more than 2,000 pro bono hours representing the woman who received the harshest sentence of eight defendants' charges after a fight erupted when her loved ones confronted her trafficker, resulting in the death of one of the trafficker's associates.
6 minute read

Law.com

UTMs: Taking Your Social Media Analysis to the Next Level

In the fast-paced world of digital marketing, every click, share and engagement counts. However, tracking the effectiveness of your social media efforts on a more granular level can be difficult.
4 minute read

Litigation Daily

Three Steps for Building Great Relationships with In-House Counsel

Legal podcasters Stacy Bratcher and M.C. Sungaila draw from interviews with dozens of in-house attorneys to offer up these tips for outside counsel.
7 minute read

Legaltech News

4 Ways Judges Can Start Tackling Deepfake Authenticity Challenges

In a new paper from the University of Chicago Legal Forum, a panel of judges, legal scholars and technologists offer step-by-step guidelines for judges to tackle an influx of deepfakes into courts—along with potential pitches for Federal Evidence Rule changes.
7 minute read

Law.com

The Eight Things Journalists Love and Why They Matter

Knowing how to present your article idea, pitch or press release to a journalist is the key to transforming your news into a headline. Whether you're aiming for coverage in print, online or on TV, understanding what journalists are looking for can dramatically increase your chances of getting media coverage.
13 minute read

Law.com

Turning Business Development Plans Into Reality

This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.
7 minute read

Law.com

Tips for Complying with ABA and State Rules On Attorney Advertising

If legal marketing professionals are looking for the absolutely clear and consistent rules about attorney advertising that every firm can or should follow, know that the search is futile because the states not only modified the rules but called them by other names including codes, guidelines, standards, oaths, principles, pillars or tenets.
6 minute read

New York Law Journal

The Golden Rule Revisited: Treating Clients How They Want To Be Treated

"Instead of projecting your preferences onto your clients, the key to successful marketing, especially when it comes to thought leadership and PR, lies in understanding and catering to their specific needs and desires."
4 minute read

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