By Victoria Hudgins | November 27, 2019
Navigating social media isn't quite so straightforward when you're a lawyer. Lawyers must consider any confidentiality or professional conduct rules before they post, making such networks too time-consuming for some to maintain.
By Robert Storace | November 21, 2019
On Oct. 31, Connecticut became the first state to offer attorneys who give free legal advice on Facebook. The model is catching on as St. Louis will begin a similar experiment in January modeled after what Connecticut is doing.
By Patrick Smith | November 19, 2019
New research from Good2bSocial finds law firms getting savvier with digital marketing, but with plenty still to master.
By Victoria Hudgins | November 14, 2019
To retain the multidisciplinary talent needed to solve clients' challenges, some say law firms need to allow more professionals without a law degree to have equity in firms. California, Utah, Arizona and now Illinois are working toward that.
By Frank Ready | November 13, 2019
The question of how effective firms are being with the social media efforts may largely come down to the manpower they are willing to put behind a keyboard, especially as clients become too busy for face-to-face networking.
By Simon Lock | November 13, 2019
The firm describes it as a 'first-of-its-kind' partnership in Germany, where the collaboration is taking place.
By Frank Ready | November 11, 2019
Thanks to technology, there are no shortage of channels for firms to get their message out into the world. But the real secret to wrangling new clientele may require a radical change in attitude as well as tech.
New York Law Journal | Analysis
By Jamie Diaferia and Jennifer Johnson Scalzi | November 7, 2019
In this Law Firm Marketing column, Jamie Diaferia and Jennifer Johnson Scalzi write: Not long ago, many legal marketing positions were filled by people who held various administrative roles in firms and transitioned into marketing roles with little to no formal training in the field. But that gap is clearly closing. Still, there is more work for law firms to do. That's particularly true in digital marketing.
By Frank Ready | October 31, 2019
For law firms, targeting the millennial demographic may be the key to reaching a much broader client base as a whole, but it may also require attorneys to rethink the way they use technology and market themselves online.
New York Law Journal | Analysis
By Keith Fall and Ross Weil | October 30, 2019
A strong litigation practice can have a significant impact on a firm's ability to compete effectively as well as drive revenue for the firm in all areas of practice.
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