Ioana Good Founder + PR Strategist of Promova. There's Gold in Them (Digital) Hills
Marketing continues to shift more into the digital space than using traditional means. As it does, businesses will continue to invest and evolve their use of Martech to serve clients and customers.
February 07, 2022 at 02:00 PM
5 minute read
The original version of this story was published on Pro Mid-Market
It's been said that data is the new gold, and if you know how to mine it, you'll quickly find your competition in your rear-view mirror. While Martech isn't new, it's evolving, and the pandemic is one of its driving forces. At the intersection of marketing and technology, implementations of Martech allow businesses to win work, interact with clients, and make data-driven decisions about investing time and money in marketing efforts. Even SMBs that traditionally did not have the resources and capital to invest heavily in Martech are now investing and adopting new tools at a record pace.
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