Ioana Good

October 28, 2024 | New York Law Journal

"No matter how great your message is, it can be quickly forgotten if it is not constantly reinforced."  

By Ioana Good

5 minute read

September 12, 2024 | New York Law Journal

"Instead of projecting your preferences onto your clients, the key to successful marketing, especially when it comes to thought leadership and PR, lies in understanding and catering to their specific needs and desires."

By Ioana Good

4 minute read

July 22, 2024 | New York Law Journal

A consistent, ongoing effort—a steady drizzle—is far more effective at building up a law firm's reputation and client base by maintaining visibility and credibility over time.

By Ioana Good

5 minute read

June 12, 2024 | New York Law Journal

Turning around troubled communication about company changes requires a deliberate and empathetic approach. The worst path is to ignore the problems and think they are going away. The key is getting out in front of your mistakes with transparency and genuine apologies…easier said than done.

By Ioana Good

4 minute read

April 23, 2024 | New York Law Journal

"Behind every polished media persona lies a journey paved with diligent training and concerted effort." Ioana Good, founder of Promova, an international PR and branding agency breaks down how to navigate interviews, debates, and panel discussions with confidence.

By Ioana Good

5 minute read

March 05, 2024 | New York Law Journal

Women's History Month allows firms to celebrate women's social, economic, political and cultural achievements and support the accomplishments and advancements of women and girls.

By Ioana Good

5 minute read

January 17, 2024 | New York Law Journal

Over the last three and a half years, rapid changes to how customers interact and how businesses promote themselves have been paramount. COVID changed it all. Yes, there were—and are—other societal factors in play, but what may become known as "the COVID era" upended the entire PR and branding landscape.

By Ioana Good

6 minute read

November 20, 2023 | New York Law Journal

The top of the hill is the place every firm wants to be. If you focus on your brand voice, establishing yourself as a trusted source to solve problems, and a valued member of the communities you serve, you'll soon be defending your place at the top of the hill with ease.

By Ioana Good

4 minute read

October 17, 2023 | New York Law Journal

AI cannot be ignored. But before everyone dives in and starts using AI tools in their everyday workflow, it is important to have an internal policy that outlines what, when, how, and why AI should be used.

By Ioana Good

5 minute read

September 12, 2023 | New York Law Journal

In this article, Ioana Good presents a brief discussion on whether artificial intelligence will eventually replace the human element involved in SEO strategy and practices—and why that may not be the case.

By Ioana Good

3 minute read