July 22, 2024 | New York Law Journal
A Steady Drizzle, Not a Storm: Mastering Consistent PR in Legal MarketingA consistent, ongoing effort—a steady drizzle—is far more effective at building up a law firm's reputation and client base by maintaining visibility and credibility over time.
By Ioana Good
5 minute read
June 12, 2024 | New York Law Journal
Turning Around Troubled Communication About Company ChangesTurning around troubled communication about company changes requires a deliberate and empathetic approach. The worst path is to ignore the problems and think they are going away. The key is getting out in front of your mistakes with transparency and genuine apologies…easier said than done.
By Ioana Good
4 minute read
April 23, 2024 | New York Law Journal
The Road to Carnegie Hall and Media Stardom: Practice, Practice, Practice!"Behind every polished media persona lies a journey paved with diligent training and concerted effort." Ioana Good, founder of Promova, an international PR and branding agency breaks down how to navigate interviews, debates, and panel discussions with confidence.
By Ioana Good
5 minute read
March 05, 2024 | New York Law Journal
Resilience, Grit, and the Importance of Women's StorytellingWomen's History Month allows firms to celebrate women's social, economic, political and cultural achievements and support the accomplishments and advancements of women and girls.
By Ioana Good
5 minute read
January 17, 2024 | New York Law Journal
How COVID Redefined PR and Branding CampaignsOver the last three and a half years, rapid changes to how customers interact and how businesses promote themselves have been paramount. COVID changed it all. Yes, there were—and are—other societal factors in play, but what may become known as "the COVID era" upended the entire PR and branding landscape.
By Ioana Good
6 minute read
November 20, 2023 | New York Law Journal
Who Wants To Be King of the Hill?The top of the hill is the place every firm wants to be. If you focus on your brand voice, establishing yourself as a trusted source to solve problems, and a valued member of the communities you serve, you'll soon be defending your place at the top of the hill with ease.
By Ioana Good
4 minute read
October 17, 2023 | New York Law Journal
A Sound AI Policy Mitigates Risk and Eliminates AmbiguityAI cannot be ignored. But before everyone dives in and starts using AI tools in their everyday workflow, it is important to have an internal policy that outlines what, when, how, and why AI should be used.
By Ioana Good
5 minute read
September 12, 2023 | New York Law Journal
Death of SEO? Nope, It Still Heavily Relies on Thought LeadersIn this article, Ioana Good presents a brief discussion on whether artificial intelligence will eventually replace the human element involved in SEO strategy and practices—and why that may not be the case.
By Ioana Good
3 minute read
August 07, 2023 | New York Law Journal
Close Conference Attendance With Lots of LeadsConferences from various industries are held in the fall, providing opportunities to learn, network, and drive business and revenue. However, conferences cost money. In addition to the admission fee, there are travel, hotel, sponsor packages, and meal costs to consider. Ioana Good offers some strategies to consider before, during, and after a conference to help you succeed.
By Ioana Good
6 minute read
July 12, 2023 | New York Law Journal
AI Craves Content, and Thought Leaders Provide ItA discussion of the evolution of AI in the legal space and how AI-generated content is based on thought-leadership pieces.
By Ioana Good
4 minute read
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