Ioana Good Founder + PR Strategist of Promova. Behavioral Data Helps Form Impactful Teams and Informed Training
"While personality can help feed success in the sales world, learning about sales approaches that have been empirically proven to drive success can also create a rainmaker," writes Ioana Good.
December 06, 2022 at 07:47 AM
5 minute read
Our behavior is analyzed every minute we interact and transact online. This analysis feeds the ads we see when we browse the web, it tells us movies and shows we should watch and even where our next vacation should be. Take, for instance, Netflix—how does it know what shows we would enjoy? The answer is simple; Netflix has one of the most advanced algorithms for analyzing your behavior and predicting what you want to watch next. Companies like Google and Facebook are collecting data about how we interact on the web and which ads we are most likely to respond to. This massive amount of data paints a unique picture of each of us based on how we interact online, what we buy, who we know and what we watch.
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