Intellectual-Property Sportswear and Using IP to Bolster Value
Intellectual property rights play a critical role in the sportwear industry benefiting brands to bolster their market, identify their brand, and distinguish certain products from other, and further, benefiting athletes and those simply seeking comfort or looks.
March 27, 2023 at 09:22 AM
8 minute read
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Demand for sports apparel is strong in the post-pandemic world as consumers clamor to stay on trend, meet health and wellness goals, and live comfortably. Arguably, three goals not often achieved in a fashion article, but nevertheless, resulting in the continued, steady growth in the popularity of sports apparel. Businesswire, A Berkshire Hathaway Co., reports that the global sports apparel market was valued at $178.73 billion in 2021, and is expected to reach $248.99 billion by 2026. See https://www.businesswire.com/news/home/20220721005543/en/Global-Sports-Apparel-Market-Report-2022-2026-Increase-in-Gen-Z-Income-Penetration-of-E-Commerce-Fueling-Growth—ResearchAndMarkets.com.
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