Demand for sports apparel is strong in the post-pandemic world as consumers clamor to stay on trend, meet health and wellness goals, and live comfortably. Arguably, three goals not often achieved in a fashion article, but nevertheless, resulting in the continued, steady growth in the popularity of sports apparel. Businesswire, A Berkshire Hathaway Co., reports that the global sports apparel market was valued at $178.73 billion in 2021, and is expected to reach $248.99 billion by 2026. See https://www.businesswire.com/news/home/20220721005543/en/Global-Sports-Apparel-Market-Report-2022-2026-Increase-in-Gen-Z-Income-Penetration-of-E-Commerce-Fueling-Growth—ResearchAndMarkets.com.

The profitability resulting from this demand is bolstered by the ability to protect the various aspects of sportswear designs and technical materials with utility patents, design patents, and trademarks. Most fashion designs are devoid of the opportunity to secure intellectual property protection in the United States. Luckily, intellectual property rights play a critical role in the sportwear industry benefiting brands to bolster their market, identify their brand, and distinguish certain products from other, and further, benefiting athletes and those simply seeking comfort or looks.

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