Ioana Good Founder + PR Strategist of Promova. How COVID Redefined PR and Branding Campaigns
Over the last three and a half years, rapid changes to how customers interact and how businesses promote themselves have been paramount. COVID changed it all. Yes, there were—and are—other societal factors in play, but what may become known as "the COVID era" upended the entire PR and branding landscape.
January 17, 2024 at 10:00 AM
6 minute read
Over the last three and a half years, rapid changes to how customers interact and how businesses promote themselves have been paramount. COVID changed it all. Yes, there were—and are—other societal factors in play, but what may become known as "the COVID era" upended the entire PR and branding landscape. Customers are constantly bombarded with information; they demand different things from companies they do business with, and now we all must think differently about promotion.
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