For generations, we’ve been taught the Golden Rule: Treat others as you would like to be treated. This principle has guided personal interactions, business dealings, and even marketing strategies. However, in the realm of modern marketing, adhering too strictly to this rule may be holding you back from truly connecting with your clients and growing your business.

While the Golden Rule is rooted in empathy and good intentions, it assumes that everyone shares your preferences, needs, and desires. In reality, your clients are diverse individuals with unique perspectives, challenges, and goals. What works for you may not resonate with them.