In a rapidly evolving digital landscape, generative AI has become a double-edged sword for brands, enabling sophisticated bad actors to create convincing counterfeits, deepfakes, and misleading content. Social media platforms, now home to over 4.62 billion users worldwide, have become the target of brand impersonations, product scams, and reputation-damaging misinformation, posing significant challenges for law firms and companies.

As generative AI makes it increasingly simple to generate professional-looking images, videos, and text that can deceive clients, brands must adopt strategies that combine cutting-edge technology with human expertise to detect and report fakes. Failure to do so can lead to severe legal ramifications, from class action lawsuits to regulatory penalties, not to mention the detrimental impacts on a company’s image, reputation, and value.