Deliberate Differentiation—Strategic Role of IP in Making, Protecting Iconic Designs
Having just marked the centennial of the iconic Coke bottle, the time is ripe to reflect on Coca-Cola's achievement in brand identity. With its unique design, the Coke bottle stood out among other colas and helped consumers to find—and bond with—the real thing.
July 31, 2018 at 01:14 PM
1 minute read
The Coke Bottle Story
Strategic Differentiation
Plan Deliver Protect PromoteDifferentiation by Design
Joshua L. Cohen a shareholder at Ratner Prestia, develops strategies that protect technology and design innovations while proactively identifying and avoiding the business risks associated with new product offerings.This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
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