News of companies facing crises is plentiful and without a response plan, the impact could be catastrophic. Examples include Facebook’s data misuse, Starbuck’s diversity missteps, Boeing’s 737 Max and the recent news of Microsoft’s exposure of 250 million private records on the internet. Marriott hotels also experienced a data breach where hackers accessed information of approximately 500 million customers, comprising personal information such as home addresses, credit card numbers and more. You may not think this could happen to you, but according to Verizon’s 2018 Data Breach Investigations Report, 58% of data breaches take place in small businesses. Everyone is at risk—law firms, professional service companies, tech companies and more.

The reality is, in today’s digital age, this is the “new norm.” When a crisis hits, such as a data breach or negative news that could damage a company, there’s nothing worse than trying to figure out what to do in the moment. Here are some steps to take to protect yourself before the news vacuum is filled with speculative news:

Put a Plan in Place

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