Charting Your Course to Avoid Content Black Holes
In simple terms, a black hole is an unresolved pain point connected with one (and usually more) of the three basic elements of creating and publishing content: people, process or technology.
June 25, 2021 at 11:52 AM
7 minute read
Meg Pritchard. I read a statistic this week that hurt my marketing professional heart.
An estimated 60% to 70% of B2B marketing content goes unused.
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