Meg Pritchard

October 25, 2024 | The Legal Intelligencer

Developing client personas can help maximize marketing and business development resources as well as boost profitability by bringing in more and better (and perhaps better paying) clients.

By Meg Pritchard

8 minute read

August 29, 2024 | The Legal Intelligencer

Embracing a sales mindset can be challenging for a lot of lawyers, who don't necessarily see themselves as, or feel comfortable in, the role of front-line salesperson.

By Meg Pritchard

6 minute read

June 26, 2024 | The Legal Intelligencer

The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach.

By Meg Pritchard

5 minute read

April 24, 2024 | The Legal Intelligencer

In a collaborative content process, lawyers as subject matter experts can conceptualize the topics and frame the discussion to address the needs and questions of their audiences, provide guidance and feedback throughout the process, and review, finalize and approve the content before release.

By Meg Pritchard

8 minute read

February 13, 2024 | The Legal Intelligencer

While the three pillars of marketing have also been greatly expanded (and in some ways the lines between them blurred a bit), they remain solid, fundamental elements of good marketing strategy, despite the increasing complexities of the digital marketing ecosystem.

By Meg Pritchard

6 minute read

December 11, 2023 | The Legal Intelligencer

Budget season is a stressful time for firms, lawyers and marketing professionals. As always, the prognosticators are prognosticating, and the forecasters are forecasting. And the predictions for 2024 are all over the place.

By Meg Pritchard

8 minute read

October 23, 2023 | The Legal Intelligencer

Whether you're a new lawyer, a mid-career attorney, or a seasoned legal practitioner, your bio should be a dynamic and evolving reflection of your practice—past, present and future—and an essential tool or attracting clients, partners and opportunities.

By Meg Pritchard

8 minute read

August 21, 2023 | The Legal Intelligencer

These third-party rankings and awards can serve as independent confirmation of your work and reputation. In addition, you and your firm can leverage these recognitions in your own marketing.

By Meg Pritchard

7 minute read

April 19, 2023 | The Legal Intelligencer

Your objective (as always) is to be on the short list of the lawyers and firms they are considering when that time comes.

By Meg Pritchard

7 minute read

February 14, 2023 | The Legal Intelligencer

Content remains one of the most effective ways to build and maintain a trust relationship with clients and prospects at every stage of their hiring journey, from "not even thinking about hiring a lawyer," through "looking around" and "evaluating options," to "ready to make a hiring decision."

By Meg Pritchard

8 minute read