Meg Pritchard. Using Collaborative Content Development to Enhance Credibility and Build Visibility
In a collaborative content process, lawyers as subject matter experts can conceptualize the topics and frame the discussion to address the needs and questions of their audiences, provide guidance and feedback throughout the process, and review, finalize and approve the content before release.
April 24, 2024 at 12:25 PM
8 minute read
Last month, one of my favorite commentators in the legal content space, Kevin O'Keefe, posted some musings on LinkedIn about the place of legal blogging in the legal publishing pantheon. O'Keefe, the founder of LexBlog and writer of the blog "Real Lawyers Have Blogs," is a big proponent of legal blogs—as am I. In the post, he asked whether legal blogging should be considered part of legal publishing and concluded that it should: "Legal blogs are not the same as the mediums used for legal publishing in days past, but blogs may represent legal publishing—or at least a part of legal publishing today. Technology, the internet—and soon AI—may redefine what we call legal publishing." (You can read his LinkedIn post here.)
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