Meg Pritchard. Marketing vs. Business Development: What's the Difference and Why Do You Need Both?
The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach.
June 26, 2024 at 10:53 AM
5 minute read
At a recent social event I attended, I met a lawyer—let's call him Mark. When Mark heard that I run a content marketing agency focusing on legal services, he chuckled and said, "I bet you run into a lot of lawyers who think they know how to do marketing better than you do." Before I could assure him that this was rarely a problem and that I very much enjoyed working with lawyers and law firms, Mark leaned in close to tell me that, in his opinion, "most law firms are doing it wrong" and "should be focusing on business development rather than marketing." After imparting this piece of wisdom, he sat back with a satisfied smile.
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