Law.com

How to Turn More Lawyers Into Rainmakers

As a leader, one of your main responsibilities is helping your lawyers generate more revenue. But what tools and approaches can you employ to make that happen? This article shares insights from a five-week mastermind program conducted with 20 Professional Development experts from Am Law 200 firms.
6 minute read

Law.com

The Week in Data Dec. 13: A Look at Legal Industry Trends by the Numbers

Catch up on data and insights from across the Law.com Newsroom, including President-elect Donald Trump's ongoing cases in Florida.
1 minute read

The Legal Intelligencer

The Legal Marketer’s Guide to Gift Giving

In the spirit of the holiday season, I thought I would offer my own version: "The Legal Marketer’s Gift Guide for Lawyers," a curated list of some the best marketing-focused gifts lawyers can give themselves, their clients and others.
7 minute read

Law.com

The Top 7 Marketing Trends Legal Marketers Need to Watch In 2025

As we move into 2025, legal marketers face a rapidly evolving landscape where technology, data, and client expectations intersect — and it’s just the right time of year for making lists! Here are the top 7 trends we are seeing as shaping the future of legal marketing in the coming year.
7 minute read

The Legal Intelligencer

Are You Engaging in Cringeworthy Business Development?

I recently shadowed an M&A lawyer named Elizabeth to critique her approach to meeting with a new client. None of her credentials of being a brilliant and accomplished transactional lawyer came to the forefront in this meeting with a client. They were totally overshadowed by her use of many “NOs” in the conversation.
6 minute read

The American Lawyer

Missing Out on Tens of Thousands of Views, Big Law Balks at TikTok

One Am Law 100 firm's most viewed video, coming in with about 27,000 views, is about whether attorneys should place one or two spaces after a period. A Second Hundred firm scored with its day-in-the-life profiles, which follow associates' daily schedules.
7 minute read

Law.com

This Year's Biggest Winners and Losers in UK Corporate Clients

Law.com International has analysed the shifting relationships between law firms and the U.K.'s largest companies over the last year.
6 minute read

Daily Business Review

Why Law Firms Should Be Budgeting for Public Relations

In an era dominated by digital noise and information overload, standing out requires more than just a good product or service. It demands a strategic approach to public relations (PR). Often overlooked in the business budget, PR is a secret weapon that can significantly impact your law firm's growth, reputation and overall success.
3 minute read

Law.com

The Path in the Multiverse: Rethinking Client Engagement Through Gamification

The Path in the Multiverse was conceived with a singular objective: to elevate the client experience by encouraging intentional, consistent interactions while incentivizing behaviors that drive superior client service.
6 minute read

The American Lawyer

Actions Speak Louder Than Words: Law Firms Shrink From 'Performative' Statements

Compared with the flood of messaging offered by firms in the wake of the death of George Floyd or the Oct. 7 attacks on Israel, firms are stepping away from talking about divisive topics, instead focusing on offering resources to support those impacted by current events.
6 minute read

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