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Daily Business Review

5, 4, 3, 2, 1 … Lift Off! To Succeed With Your Firm's Marketing, Start at the End

By prioritizing the action at the outset, you can effectively ensure that the campaign revolves around achieving a specific goal. The action shapes the entire campaign—directing segmentation, creative and media channels.
7 minute read

The Legal Intelligencer

Using Collaborative Content Development to Enhance Credibility and Build Visibility

In a collaborative content process, lawyers as subject matter experts can conceptualize the topics and frame the discussion to address the needs and questions of their audiences, provide guidance and feedback throughout the process, and review, finalize and approve the content before release.
8 minute read

Legaltech News

How Lowenstein Sandler Developed a Client-Facing Gen AI Chatbot

Kevin Iredell, the chief marketing officer at Lowenstein Sandler, said that client-facing chatbots are likely to replace the law firm website search box.
6 minute read

International Edition

'We See Them as Future Partners': Simmons Launches Associate Council for 'Next Gen' Leaders

The council, which involves a 'rigorous' selection process and video applications, will provide strategic advice to the firm's executive committee.
3 minute read

Law.com

Law Firm Marketing ROI: From Guesswork to Data-Driven Growth

With the systems now readily available and easily implemented, there is no reason for firms of all sizes not to capitalize on tracking marketing ROI.
7 minute read

New York Law Journal

Top State Insurance Regulator Joins Alston in New York

Mona Bhalla managed a 130-member department charged with regulating New York state's life insurance industry.
3 minute read

Connecticut Law Tribune

Pullman & Comley Celebrates Expansion of Westport Office

One of the state's largest firms has doubled its footprint in Westport to serve clients throughout lower Fairfield county.
2 minute read

Daily Report Online

Law Firm Leaders Say Gen AI Can Level Playing Field Between Large and Smaller Firms

"[Generative AI] does help the smaller firm punch above its weight on projects and matters that require a lot of people," said John Polson of Fisher & Phillips.
6 minute read

Law.com

The Law Firm Disrupted: A Fight Over Names That Just Won't Seem To End

The debate over how to refer to legal industry professionals without law degrees isn't a new one, and it maps onto larger concerns about a "caste system" in Big Law.
6 minute read

Daily Report Online

Alston Makes Major Leap in Latest M&A League Tables

King & Spalding also ranked among the top 25 in LSEG's rankings of deals in the Americas this year.
4 minute read

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More from ALM

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Legal Speak is a weekly podcast that makes sense of what’s happening in the legal industry.

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