NEXT
Sign in to follow

Daily Business Review

Fowler White Lures 2 New Partners in Florida, Including 1 From Struggling Sedgwick

Fowler White Burnett has lured two new shareholders to its South Florida offices, one of them from struggling Am Law 200 firm Sedgwick, which has seen offices close and more than 30 lawyers defect across the country this year.
4 minute read

Daily Report Online

Name Recognition Doesn't Make the Phone Ring

As far as building business when a government attorney comes on board, it's just a matter of leaning back and waiting for the phone to ring, right?
5 minute read

The Legal Intelligencer

Don't Do These 5 Things When a Reporter Calls Seeking Comment

In my last column, I shared with you five things I hate about public statements made by attorneys or their clients about ongoing litigation. I told you I hate when attorneys or clients don't even bother to make one. I said I hate when such statements say nothing of substance. I told you I hate when statements are too long. I said I hate when statements do not "tee up" legal arguments. And finally, I explained that I hate when statements are in "legalese."
9 minute read

The Legal Intelligencer

Marketing (and Life) Lessons From #Eclipse2017

We pulled into the parking lot at the Homewood Suites in Pinehurst, North Carolina, Monday ­morning just before 5:30 a.m. It was still dark, as it had been the entire eight-hour drive down I-95 from suburban Philadelphia, but the sunrise was in about an hour. We didn't have a room at the hotel. Like every other one in the vicinity, it was sold out, full of travelers all with the same purpose—to see Eclipse 2017. So we headed for the shadiest and most remote part of the parking lot, cut the engine, ­reclined our seats and almost instantly fell asleep.
7 minute read

Legaltech News

Instagram: The Next Frontier for Law Firm Branding

Law firms intent on branding themselves around their community, culture and clients are missing an opportunity to tap into a base of users that's 700 million strong—and growing.
5 minute read

New York Law Journal

How to Market and Promote Your Law Practice

Jeffrey Sussman writes: Too many attorneys do not let the world know of important cases they have won, of successful deals they have negotiated, or challenges to judicial decisions that may result in new precedents. Such accomplishments should be touted not just to the legal community, but also to spheres of influence that can enhance one's professional reputation.
5 minute read

Daily Business Review

Instagram: The Next Frontier for Law Firm Branding

Law firms intent on branding themselves around their community, culture and clients are missing an opportunity to tap into a base of users that's 700 million strong—and growing. Instagram's audience may skew younger, but the millennials of today are the clients (and employees) of tomorrow, making the platform fertile ground for building a brand online, writes Alisha Marks Tischler.
13 minute read

The American Lawyer

What the Reaction to the Term 'Nonlawyer' Says About Law Firm Caste Systems

The legal marketing community took issue with The American Lawyer's use of "nonlawyer" in a story. Here's why.
13 minute read

Texas Lawyer

Court Upholds Sanctions Against Law Firm That Failed to Change Name

A Texas appeals court affirmed judgments that Cheryl and Ronald Hole violated Texas disciplinary rules by continuing to practice as Hole & Alvarez after Micaela Alvarez left the firm to become a federal judge.
4 minute read

The Legal Intelligencer

It Takes Two: The Attorney-Marketer Relationship

Law firms, regardless of size, are usually composed of many departments, each responsible for contributing to the firm's success. Whether that is a single administrator who handles the marketing or a firm that has an entire department of people, the marketing side usually cannot function without the assistance of the legal side. When it comes to promoting your firm's success, or ensuring your lawyers are known thought leaders in their fields, your firm's marketing professionals become an integral part of your team. Creating brand awareness and reputation for the firm, as well as setting the framework for effective business development for each practice group is essential to your firm's success. However, this only happens when there is a productive and mutually respectful relationship between marketers and their lawyer colleagues. Establishing this dynamic can often be challenging until the marketer builds a rapport with your team of attorneys which, like any good relationship, takes time and requires an open line of communication.
6 minute read

TRENDING STORIES

Law Pro Logo

Featured Firms

Law Offices of Gary Martin Hays & Associates, P.C.

(470) 294-1674

Law Offices of Mark E. Salomone

(857) 444-6468

Smith & Hassler

(713) 739-1250

More from ALM

More from ALM

Legal Speak is a weekly podcast that makes sense of what’s happening in the legal industry.

Resources

  • Why Embracing Change Is Essential for Your Legal Department

    Brought to you by DiliTrust

    Download Now

  • International Export and Trade Assistance State Law Survey

    Brought to you by LexisNexis®

    Download Now

  • How This Personal Injury Firm Reduced Client Intake Time by 80%

    Brought to you by PracticePanther

    Download Now

  • The Hidden Cost of Bad Reviews: Why Law Firms & Attorneys Can't Afford a Damaged Online Reputation

    Brought to you by Erase.com

    Download Now