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New York Law Journal

Trademarks and 'Immoral or Scandalous Marks' From a Business, Legal and Marketing Perspective

When faced with a client company using a scandalous name, attorneys should discuss with the client both the possibility of the name attracting customers with the target persona, as well as the potential to turn off potential customers in the secondary group.
7 minute read

The Recorder

Nike Riding a Wave of Trademark Infringement, Filmmaker's Suit Says

Bruce Brown Films, the company that merchandises "The Endless Summer," is accusing Nike and Footlocker of trading on the title and the movie poster from Brown's classic 1966 documentary.
3 minute read

Daily Report Online

Go the Jamaica Way to Keep Brand Launches Secret

Apple's product launches are notoriously secretive. To help keep Apple's new products (for example, Siri or the Apple Watch) secret during a product…
5 minute read

Daily Business Review

Big Bahamas Margaritaville Resort in Peril? Depends on Whom You Ask

An existing Margaritaville restaurant and lounge in the Bahamas disputes plans to use the Margaritaville name on a new resort complex in Nassau.
5 minute read

National Law Journal

Pillsbury, Womble Help Drive Hyundai's $5M Trademark Win

The Korean automaker had accused a Miami company of importing used, counterfeit or defective parts and palming them off as sourced through Hyundai's authorized chain of distribution.
2 minute read

Legaltech News

Impending SCOTUS Trademark Decision Could Have Far-Reaching Cybersecurity Repercussions

Trademark protections could be essential to companies looking to fight certain cybersecurity threats, but the U.S. Supreme Court may have to determine whether or not those risks outweigh the threat generic trademarks pose to competition.
4 minute read

Texas Lawyer

Intellectual Property Audits Essential to Protecting Companies' Key Assets

Intellectual property attorneys advocate for routine, periodic, deep-dive IP audits for any company whose business is based on significant intellectual…
6 minute read

National Law Journal

Longtime Guardian of Jack Daniels Brand to Run Trademarks at PTO

David Gooder, who gained notoriety for helping develop one of the world's nicest demand letters, will serve as the agency's commissioner for trademarks.
2 minute read

Daily Business Review

Expensive F*U: After 7 Years, FIU and FNU Reach $1.1M Settlement in Fight Over Name

"We did not see this case having a happy ending for FIU, and it turned out it did not have a happy ending for them," said Steven Peretz of Peretz Chesal & Herrmann in Miami, who helped defend Florida National University from trademark infringement claims.
3 minute read

The Legal Intelligencer

Revisiting the AIA Prior User Rights Defense

The Leahy-Smith America Invents Act (AIA) marked significant policy shifts in the U.S. patent system, most notably the AIA's transition from a first-to-invent to a first-to-file regime.
7 minute read

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