April 03, 2023 | Legaltech News
Generative AI for Legal Marketing: Today's Pros and PitfallsThe development of new governance concepts to address the pitfalls and ethical repercussions of Generative AI must involve the evaluation of important questions across various functions of the law firm. They include risk management and compliance, legal, public relations and reputation management.
By Gina Rubel, Furia Rubel Communications
11 minute read
October 14, 2021 | The Legal Intelligencer
How Lawyers Can Correct the De Facto Segregation MythNeighborhood segregation resulted from racially explicit laws, regulations and government practices that created a system of urban ghettos and white suburbs that still exist today. This is opposite to the widely held de facto segregation myth that "neighborhood sorting" and "white flight" were the result of citizens having free and equal choice where they lived.
By Susan Freeman and Gina Rubel
9 minute read
January 11, 2021 | Pro Mid Market
How To Strategically Manage Your Law Firm's Marketing Budget Amid Uncertainty: Part IIIAsk how you want your law firm to be perceived now and in the future. Let that guide your marketing budget decisions.
By Gina Rubel
6 minute read
June 15, 2020 | Pro Mid Market
Leading Through Crisis: What Law Firm Leaders Must KnowThe COVID-19 pandemic has forced law firm leaders to pivot into often-uncomfortable territory: accepting vulnerability and embracing resilience to…
By Gina Rubel
6 minute read
December 02, 2019 | Pro Mid Market
20 Top Podcasts About the Business of Law for LawyersAll of them are deserving of a spot on your list of resources dedicated to the business of law.
By Gina Rubel
6 minute read
October 21, 2019 | Pro Mid Market
Podcasts Are the New Black for Law Firm Business DevelopmentBefore jumping into the podcast foray, law firm leaders must think strategically about podcasting as a tool for marketing and business development.
By Gina Rubel
7 minute read
May 28, 2019 | Pro Mid Market
Corporate Social Responsibility and Sustainability and Why Law Firms Should CareGiven the many challenges facing society today, it is time for the legal profession to step up and lead the innovation and creative thinking around how best to address these challenges to ensure a viable, sustainable future for all—our firms, our clients, and the economy and society at large.
By Gina Rubel
5 minute read
March 19, 2019 | Pro Mid Market
Crisis Lessons in the Immediate Aftermath of the College Admissions ScandalAs a professional observer to Willkie Farr & Gallagher's crisis response, it is measured and lukewarm. It's also odd that the statement was issued by a crisis communications professional as opposed to a spokesperson from the law firm.
By Gina Rubel
5 minute read
February 25, 2019 | Law.com
Traits of the Next Generation of Law Firm PartnerClients don't care who owns the book of business; they care about the service and value the lawyers within the firm are providing.
By Gina Rubel
6 minute read
January 07, 2019 | Pro Mid Market
Law Firm Technologies and What Today's Associates Expect: Part IIThe adoption of technologies by law firms is representative of the way the firm itself functions and is reflective of the firm's organizational culture as a whole.
By Gina Rubel
4 minute read
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