Gina Rubel

December 17, 2018 | Pro Mid Market

From salary and benefits to opportunities for career advancement and job security, many factors influence associate attorneys when they are evaluating whether to join or stay with a law firm. While the priorities of individual attorneys vary, most observers of the legal profession believe it is essential that law firms adopt up-to-date technologies in their practice of law.

By Gina Rubel

5 minute read

September 24, 2018 | Pro Mid Market

Meeting with a publication's editorial board is an excellent way to establish relationships with its editorial leaders. Building this type of relationship enables lawyers to advocate for your law firm or client's cause, to share newsworthy story ideas, to provide insight and information, and to gain the interest of a group of influential journalists.

By Gina Rubel

5 minute read

August 27, 2018 | Pro Mid Market

The ABA has revised Model Rules of Professional Conduct 7.1 – 7.5 relating to lawyer advertising. It has been a long time coming; a small step in the right direction. Our industry still has much work to do to modernize rules on lawyer communications, as it often moves at a snail's pace in a race dominated by stallions.

By Gina Rubel

6 minute read

July 11, 2018 | Pro Mid Market

Outside counsel, business development professionals, and legal marketers want to know the secret to increasing client retention and new business acquisition rates.

By Gina Rubel

4 minute read

May 09, 2018 | Pro Mid Market

In life and business, reputation is everything. It only takes one misstep to cause irreparable damage to a law firm and its attorneys.

By Gina Rubel

5 minute read

May 03, 2018 | Pro Mid Market

In life and business, reputation is everything. It only takes one misstep to cause irreparable damage to a law firm and its attorneys. But how do we determine the value of a law firm's reputation?

By Gina Rubel

5 minute read

October 10, 2016 | The Legal Intelligencer

The "cloud" is still a foreign and uncomfortable concept for many lawyers. At a recent Pennsylvania Bar Institute (PBI) continuing legal education (CLE) program in Philadelphia for young lawyers, Jennifer L. Ellis, of Lowenthal & Abrams, discussed how lawyers can implement various tools such as backup, email and file sharing in the practice of law.

By Gina Rubel

6 minute read

September 01, 2016 | The Legal Intelligencer

I recently spent a full day participating in a Pennsylvania Bar Institute (PBI) continuing legal education (CLE) program in Philadelphia for young lawyers. The program, "Start Strong: Skills of the Successful Lawyer," focused on lawyering skills, substantive law, technology in the law, and law practice management.

By Gina Rubel

3 minute read

April 28, 2016 | The Legal Intelligencer

In Russia, there is a folklore story, The Little Scarlett Flower, which has been told to children through the generations. The tale, which is nearly identical to Beauty and the Beast, was published by Sergey Timofeyevich Aksakov in 1858, after he heard it from a caregiver as a child. While some scholars believe the story is an adaptation of the myth of Cupid and Psyche, no one knows the true origin of the story because there have been many adaptations. However, the story that we have grown to know and love as a Disney classic was penned in France by Madame Gabrielle de Villeneuve in 1740.

By Gina Rubel

3 minute read

March 08, 2016 | The Legal Intelligencer

I recently took our kids to New York City when they had a day off from school. Each experience was analogous to what I do for a living: legal marketing.

By Gina Rubel

5 minute read