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Ioana Good

Ioana Good

August 07, 2023 | New York Law Journal

Close Conference Attendance With Lots of Leads

Conferences from various industries are held in the fall, providing opportunities to learn, network, and drive business and revenue. However, conferences cost money. In addition to the admission fee, there are travel, hotel, sponsor packages, and meal costs to consider. Ioana Good offers some strategies to consider before, during, and after a conference to help you succeed.

By Ioana Good

6 minute read

July 12, 2023 | New York Law Journal

AI Craves Content, and Thought Leaders Provide It

A discussion of the evolution of AI in the legal space and how AI-generated content is based on thought-leadership pieces.

By Ioana Good

4 minute read

June 07, 2023 | New York Law Journal

The Right Training and Coaching Creates a Culture of Growth

Training and coaching can be exceptionally impactful, but like any investment, knowing the best way to maximize returns is always the goal.  Forward-thinking companies are looking at new ways to maximize investment in training and be sure their spend is on the right people in the right roles.

By Ioana Good

4 minute read

May 09, 2023 | New York Law Journal

Becoming a Brand That Always Solves Client Problems

When clients think about your firm, do they look at you as the first place they turn to when they have a problem to solve? If not, you're missing opportunities to generate business and be a partner that's synonymous with solutions.

By Ioana Good

5 minute read

April 11, 2023 | New York Law Journal

Data and Relationships in the Legal Industry

Some considerations on better ways to organize, update, and create meaning among data relationships that ultimately prove to be extremely valuable to client service, retention, and revenue expansion.

By Ioana Good

5 minute read

March 07, 2023 | New York Law Journal

Hey ChatGPT, Will AI Deliver a 15-Hour Work Week?

Ioana Good discusses several issues to consider regarding both the positives and negatives of AI.

By Ioana Good

5 minute read

February 08, 2023 | New York Law Journal

Developing Your Legal Niche Is a Marathon, Not a Sprint

Ioana Good says midsize firms can own their niche by positioning themselves as thought leaders in a set of industries or practice groups.

By Ioana Good

5 minute read

January 06, 2023 | New York Law Journal

Let Opportunity Guide Your Marketing, Not Fear

Recessions are full of opportunity. No matter what industry you work in, a slowdown in the economy is an opportune time to invest in your brand, improve your processes, strengthen your business focus, and innovate to get a jump on competitors.

By Ioana Good

5 minute read

January 05, 2023 | Pro Mid Market

Let Opportunity Guide Your Marketing, Not Fear

Recessions are disconcerting. But Mid-Market Columnist Ioana Good writes that business leaders should be wary of overreacting in periods of economic setback. Otherwise, they risk depleting their resources for when the economy bounces back to a period of growth.

By Ioana Good

5 minute read

December 06, 2022 | New York Law Journal

Behavioral Data Helps Form Impactful Teams and Informed Training

"While personality can help feed success in the sales world, learning about sales approaches that have been empirically proven to drive success can also create a rainmaker," writes Ioana Good.

By Ioana Good

5 minute read