August 07, 2023 | New York Law Journal
Close Conference Attendance With Lots of LeadsConferences from various industries are held in the fall, providing opportunities to learn, network, and drive business and revenue. However, conferences cost money. In addition to the admission fee, there are travel, hotel, sponsor packages, and meal costs to consider. Ioana Good offers some strategies to consider before, during, and after a conference to help you succeed.
By Ioana Good
6 minute read
July 12, 2023 | New York Law Journal
AI Craves Content, and Thought Leaders Provide ItA discussion of the evolution of AI in the legal space and how AI-generated content is based on thought-leadership pieces.
By Ioana Good
4 minute read
June 07, 2023 | New York Law Journal
The Right Training and Coaching Creates a Culture of GrowthTraining and coaching can be exceptionally impactful, but like any investment, knowing the best way to maximize returns is always the goal. Forward-thinking companies are looking at new ways to maximize investment in training and be sure their spend is on the right people in the right roles.
By Ioana Good
4 minute read
May 09, 2023 | New York Law Journal
Becoming a Brand That Always Solves Client ProblemsWhen clients think about your firm, do they look at you as the first place they turn to when they have a problem to solve? If not, you're missing opportunities to generate business and be a partner that's synonymous with solutions.
By Ioana Good
5 minute read
April 11, 2023 | New York Law Journal
Data and Relationships in the Legal IndustrySome considerations on better ways to organize, update, and create meaning among data relationships that ultimately prove to be extremely valuable to client service, retention, and revenue expansion.
By Ioana Good
5 minute read
March 07, 2023 | New York Law Journal
Hey ChatGPT, Will AI Deliver a 15-Hour Work Week?Ioana Good discusses several issues to consider regarding both the positives and negatives of AI.
By Ioana Good
5 minute read
February 08, 2023 | New York Law Journal
Developing Your Legal Niche Is a Marathon, Not a SprintIoana Good says midsize firms can own their niche by positioning themselves as thought leaders in a set of industries or practice groups.
By Ioana Good
5 minute read
January 06, 2023 | New York Law Journal
Let Opportunity Guide Your Marketing, Not FearRecessions are full of opportunity. No matter what industry you work in, a slowdown in the economy is an opportune time to invest in your brand, improve your processes, strengthen your business focus, and innovate to get a jump on competitors.
By Ioana Good
5 minute read
January 05, 2023 | Pro Mid Market
Let Opportunity Guide Your Marketing, Not FearRecessions are disconcerting. But Mid-Market Columnist Ioana Good writes that business leaders should be wary of overreacting in periods of economic setback. Otherwise, they risk depleting their resources for when the economy bounces back to a period of growth.
By Ioana Good
5 minute read
December 06, 2022 | New York Law Journal
Behavioral Data Helps Form Impactful Teams and Informed Training"While personality can help feed success in the sales world, learning about sales approaches that have been empirically proven to drive success can also create a rainmaker," writes Ioana Good.
By Ioana Good
5 minute read