Meg Pritchard

February 14, 2023 | The Legal Intelligencer

Content remains one of the most effective ways to build and maintain a trust relationship with clients and prospects at every stage of their hiring journey, from "not even thinking about hiring a lawyer," through "looking around" and "evaluating options," to "ready to make a hiring decision."

By Meg Pritchard

8 minute read

December 15, 2022 | The Legal Intelligencer

Whether you're slightly worried, braced for negative impact, cautiously optimistic or ready to take advantage of the opportunities 2023 has to offer (my recommended course of action), one important action you can take right now is to raise your profile in the marketplace.

By Meg Pritchard

7 minute read

October 24, 2022 | The Legal Intelligencer

Bad presentations are very painful, not only for audiences but also for speakers, who often come off the stage (or Zoom) feeling like they didn't quite connect with the audience.

By Meg Pritchard

8 minute read

August 22, 2022 | The Legal Intelligencer

If you're not actively using LinkedIn, you're missing out on opportunities to connect with clients and referral sources.

By Meg Pritchard

8 minute read

April 18, 2022 | The Legal Intelligencer

Here's the reality: Being the first in your clients' inbox with a new legal or industry development—whether it's a court decision, newly enacted legislation or regulatory change—is nearly impossible to achieve.

By Meg Pritchard

9 minute read

February 16, 2022 | The Legal Intelligencer

I say it's better not to blog at all than to start a blog that ends up with infrequent, boring or stale content. Because bad blogging can actually damage your visibility and the trust of your clients and prospect.

By Meg Pritchard

9 minute read

December 10, 2021 | The Legal Intelligencer

My goal is to help lawyers and law firms get the most out of their marketing efforts, and I think the best way accomplish that goal is often to identify pain points and work with them, rather than fight against them.

By Meg Pritchard

9 minute read

October 25, 2021 | The Legal Intelligencer

The good news is that there are steps you (by which I mean we) can take to set yourself up for marketing success, with just a little time and effort.

By Meg Pritchard

8 minute read

August 24, 2021 | The Legal Intelligencer

"If you think your bio is fine as is, it's not—our firm bios are stuck in the '90s. And we're going for brand uniformity here."

By Meg Pritchard

8 minute read

July 26, 2021 | Pro Mid Market

In simple terms, a black hole is an unresolved pain point connected with one (and usually more) of the three basic elements of creating and publishing content: people, process or technology.

By Meg Pritchard

7 minute read