Meg Pritchard

June 25, 2021 | The Legal Intelligencer

In simple terms, a black hole is an unresolved pain point connected with one (and usually more) of the three basic elements of creating and publishing content: people, process or technology.

By Meg Pritchard

7 minute read

April 20, 2021 | The Legal Intelligencer

The theme for this week is rules, why they matter and when you can—and should—break them.

By Meg Pritchard

10 minute read

February 22, 2021 | Pro Mid Market

Thought leadership has been a much bandied-about and ballyhooed term for law firms long before 2020, but the COVID-19 pandemic supercharged it.

By Meg Pritchard

7 minute read

February 12, 2021 | The Legal Intelligencer

Thought leadership has been a much bandied-about and ballyhooed term for law firms long before 2020, but the COVID-19 pandemic supercharged it.

By Meg Pritchard

7 minute read

December 15, 2020 | The Legal Intelligencer

Taking action—any action—will make you feel successful and ready to take on more. And you will have set yourself up for more and greater successes by putting in place the building blocks for larger marketing efforts.

By Meg Pritchard

8 minute read

October 27, 2020 | The Legal Intelligencer

Technology provides both opportunities and challenges for marketing and business development. Knowing and understanding what these are and how to deal with them is the key to success now and for whatever the new next might be.

By Meg Pritchard

8 minute read

August 24, 2020 | The Legal Intelligencer

Providing legal services remains fundamentally a relationship-based business. So, while branding, practice capabilities and experience are important, the person-to-person element of marketing and business development was—and still is—a key ingredient in bringing in, keeping and getting more work from clients.

By Meg Pritchard

6 minute read

June 30, 2020 | The Legal Intelligencer

First of all, how are you? I hope you're all healthy, safe and managing as best you can as we head into the second half of 2020. In the weeks…

By Meg Pritchard

6 minute read

February 19, 2020 | The Legal Intelligencer

Clients use your bio for a number of other reasons, including as an information source—which is why your publications and events should be linked to your bio and updated regularly.

By Meg Pritchard

9 minute read

October 28, 2019 | The Legal Intelligencer

I tend to think of marketing and business development efforts in four buckets—passive marketing, active marketing, reactive marketing and proactive marketing.

By Meg Pritchard

7 minute read