May 01, 2023 | Legaltech News
Understanding the Limitations of AI in Marketing for Legal TechAre AI tools going to erase the need for marketing experts and content writers in legaltech? The simple answer is no.
By Melissa "Rogo" Rogozinski, RPC Strategies LLC
6 minute read
April 13, 2023 | Legaltech News
How to Select the Right Financial Institution for Your Legal Tech Business NeedsFive questions to ask—besides the usual considerations like interest rates, balance requirements, monthly charges, and other specific business needs—when zeroing in on the right financial institution for your legal tech startup.
By Melissa "Rogo" Rogozinski, RPC Strategies LLC
4 minute read
March 14, 2023 | Legaltech News
Navigating the Legal Tech Space as an Investor: A Marketing & Sales PerspectiveIt is important to conduct your own due diligence on the background of the founder and leadership team, their practical knowledge of the legal industry, marketing and sales resources employed and the message they are sending through their content and tech stack.
By Melissa "Rogo" Rogozinski, RPC Strategies LLC
5 minute read
February 23, 2023 | Legaltech News
Preparing for Legalweek 2023: 8 Pro Tips for Maximizing Pre- and Post-Event Marketing and Sales EffortsPro-tips from legal marketing and sales executives for pre- and post-event marketing and sales strategies to help you get the most out of industry events you're attending this conference season.
By Melissa "Rogo" Rogozinski, RPC Strategies LLC
6 minute read
December 05, 2022 | Legaltech News
What Do Legal Tech Startups Really Need?At a time when legal tech startups need to work harder to prove themselves to investors, having the right team, timing, funding, growth strategies, and agility can make all the difference.
By Melissa "Rogo" Rogozinski, RPC Strategies LLC
6 minute read
November 15, 2022 | Legaltech News
What Legal Tech Investors Really WantLegal technology investors are interested in the next big legal tech breakthrough, but want to invest in tech that has been expertly evaluated and likely to result in positive ROI.
By Melissa "Rogo" Rogozinski, RPC Strategies LLC
5 minute read
September 27, 2022 | Legaltech News
How to Bearproof Legal Tech When Threats of Recession LoomWhile the reality of a recession remains to be seen, legal tech companies should be preparing for an economic downturn by pursuing strategic marketing strategies that allow them to better connect with their customers.
By Melissa "Rogo" Rogozinski, RPC Strategies LLC
5 minute read
July 26, 2022 | Legaltech News
How Your Client Success Team Can Support Sales: Client Retention and Revenue GrowthWhat happens when the deal is done, and the project is handed off to the client success team? Here are four ways your client success team can support retention and revenue growth after the sale has been made.
By Melissa "Rogo" Rogozinski, RPC Strategies LLC
6 minute read
June 14, 2022 | Legaltech News
Data-Driven Marketing: Key Analytics & KPIs That Increase SalesRegular analytics reporting from marketing channels, like your website, social media and email campaigns, should generate qualified leads to the funnel, fuel your sales team's pipeline and steer the deal-closing process. Here are six areas of marketing analytics that, with a proper growth strategy leading the way, should generate sales.
By Melissa "Rogo" Rogozinski, RPC Strategies LLC and Minoo Razavi
8 minute read
May 24, 2022 | Legaltech News
Special Edition: How to Grow Your Business in a RecessionWhat is a recession, and are we really facing one? If so, what does it mean for law firms and legal technology companies in 2022?
By Melissa "Rogo" Rogozinski, RPC Strategies LLC
6 minute read
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