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Ssalkin

Ssalkin

September 09, 2024 | Law.com

Identifying and Articulating Your Differentiator

How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions While humility is incredibly important in business and law, it is equally important to identify and articulate what you do well — really well — in your practice. Those who can ascertain, embrace and communicate their differentiator(s) will be well-positioned for steady practice and client growth.

By Bethany Chieffallo

7 minute read

September 06, 2024 | Law.com

Risks and Ad Fraud Protection In Digital Advertising

The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.

By Cecily Uhlfelder and Robert DeWitte

8 minute read

September 06, 2024 | Law.com

Be Careful What You Stip For: 'Liggett v. Lewitt Realty LLC'

The ruling from New York's highest state court, although straightforward on its face, has important implications for both long-existing settlement agreements and when considering drafting future agreements settling disputes in the context of the Rent Stabilization Law.

By Ethan R. Cohen

8 minute read

September 06, 2024 | Law.com

A Roadmap for a Curated Career

A curated career is not a happy accident or a lucky break — it's the result of deliberate actions and choices that align with one's personal values.

By Adriana Paris

8 minute read

September 05, 2024 | Law.com

Hold On, I'm Suing: Artists' Protests Over the Trump Campaign's Use of Their Music

When artists do take action over political-campaign usage, it's usually in the form of a cease-and-desist letter sent to a candidate's representatives. In some instances, artists file lawsuits, but to date there's been just a smattering of notable court decisions. This article provides a refresher on these rulings as well as a look at the recent lawsuit by the estate of Isaac Hayes over the Trump campaign's use of the classic soul song "Hold On, I'm Coming."

By Stan Soocher

8 minute read

August 29, 2024 | Law.com

Elevate Your Thought Leadership: Strategies for Impactful Influence

Proving your status as an influencer in your industry is the most effective way to stand out in a crowded market. Thought leadership is not a destination but rather a journey of constant evolution and contribution to the collective knowledge of your industry.

By Vicki LaBrosse

4 minute read

August 28, 2024 | Law.com

Supreme Court Upholds Names Clause in Trademark Law, Emphasizing Historical and Traditional Foundations

In a landmark decision, the U.S. Supreme Court has unanimously upheld the constitutionality of the Lanham Act's provision that prohibits the registration of trademarks consisting of or comprising the name of a particular living individual without the individual's written consent.

By Howard J. Shire and Justin Tilghman

5 minute read

August 27, 2024 | Law.com

Security Awareness Training: It's Time to Elevate Its Importance In Your Information Security Program

With the threat landscape changing quickly, security awareness training should include more than just a click-through video. There needs to be a focus from leadership on protecting firm assets and a near constant diligence on ensuring users know and understand the risks and how they might be compromised.

By Corey Dean

5 minute read

August 26, 2024 | Law.com

Client Retention: Grabbing the Low-Hanging Fruit

This article explores the importance of client retention, strategies to nurture client relationships, and how to leverage those relationships for business development.

By Yuliya LaRoe

7 minute read

August 22, 2024 | Law.com

Why High-Quality AI Data Is Crucial to Fighting Financial Crime

Integrating AI is more than just picking an AI solution. Counsels need to ensure they take a strategic approach to integrating this technology and understand the business and financial crime risk exposures they may face.

By Tom Bock, Paul Connolly, Fernanda Barroso and Maria Evstropova

9 minute read