West

March 18, 2008 | The Legal Intelligencer

Psst. Can I tell you a secret? Smart lawyers across the country have found a great place to get clients. Where? Their industries.

By Stacy West Clark

8 minute read

August 06, 2010 | Texas Lawyer

It's funny. When I ask lawyers if they are delivering outstanding service to their clients, they always seem to answer, "You bet!" Everyone thinks their service is tops. But when you talk to clients, and ask them for their views on the type of service they are receiving, most give their firms a "C" grade.

By Stacy West Clark

8 minute read

November 10, 2010 | New Jersey Law Journal

Figure out what clients have to buy this year and market that. Figure out what your clients need to - not have to - buy this year, and sell it. Develop a marketing plan (Internet and one-on-one activities) around this.

By Stacy West Clark

6 minute read

May 10, 2010 | Texas Lawyer

As the economy continues to improve, more and more companies will be looking for opportunities, and oftentimes, they will come in the form of acquisitions, mergers, spin-offs, dissolutions and more, says Stacy West Clark. It's good news for business lawyers but potentially bad news if you represent one of the companies being dissolved or merged into another.

By Stacy West Clark

6 minute read

January 19, 2010 | The Legal Intelligencer

There, I said it. You read this right. Every lawyer in your firm should not have a marketing plan. Sounds like heresy and the last thing you would expect me to say as a law firm marketing consultant hired to help lawyers implement plans. But I have thought long and hard about it.

By Stacy West Clark

6 minute read

November 24, 2010 | Texas Lawyer

I have many clients doing exciting things ? from moving to new and improved offices, to rolling out new websites, blogs, microsites and other initiatives. And each and every one of them asks me how to promote ? to the max ? this unbelievable news!

By Stacy West Clark

6 minute read

May 14, 2010 | Law.com

If a client company goes through a merger or dissolves, it could mean bad news for how much work your firm continues to get if, for example, an acquiring company has its own go-to lawyers, or executives you knew lose their jobs. Consultant Stacy West Clark has some suggestions to help get your firm into a good working relationship with the new owner/entity. For one thing, you can reach out to all of your contacts at your client's organization and offer your help -- particularly to those being terminated.

By Stacy West Clark

6 minute read

June 12, 2009 | The Legal Intelligencer

It's a fun time to be a lawyer right now, isn't it? Your firm is telling you to go out and bring in business; clients are scrutinizing your fees and every hour of your time like never before; colleagues are losing their jobs; and there's less work to go around. Concerning the issue of generating business, at least, consultant Stacy West Clark has some advice. She suggests 25 services you can offer at no cost to current clients, referral sources and potential clients. Because everyone loves to get something for free.

By Stacy West Clark

7 minute read

February 08, 2008 | New Jersey Law Journal

Lawyers should carefully decide which clients, prospects and referral sources they will go after this quarter or year and in which industry they will develop an expertise.

By By Stacy West Clark

8 minute read

October 18, 2007 | National Law Journal

Law firms are spending millions of dollars on marketing activities that need to comply with myriad state ethics rules on advertising. One consultant says to put more effort into public relations, but it remains difficult for law firms to blend the virtual world and technology into marketing campaigns.

By Stacy West Clark

8 minute read